6 Best Corporate Videos To Inspire You

What is a corporate video?

Before giving you examples of successful corporate videos, it is important we clearly define what this kind of video is about.

A corporate video is a video content that is a little longer than an advertising spot. But above all, it doesn't sell a product or service, but it tells a story that helps your business to stand out from your competition.

In this video format, you must present your brand's values, the causes it defends, its expertise and savoir-faire, to arouse emotions and a feeling of identification from your target audience. Tis video content helps you to embody trust and transparency that will raise brand awareness in your target audience.

If your creative teams are short of inspiration, here are a few examples of original ideas for your corporate videos.

An interview with one of your clients who will testify to highlight your expertise is also an example of corporate video.

Or a greeting card video from your executives:

As you can see, the spectrum is very broad. What is certain is that corporate video, in one way or another, must serve your brand, what you sell, and the values you convey. And the video message is much better remembered, for several reasons: it arouses emotion, by bringing in the human element, it allows you to synthesize a large amount of information, and above all, it generates more interaction, particularly on social networks.

What are the advantages of corporate videos?

Corporate video offers a number of advantages, combining those of the video format and the message your business wants to convey to your audience.

A popular video format

Corporate videos are likely to reach a wider audience, since video content represents 84% of the content viewed on the Internet.

A potential viral video format

A corporate film can go viral on social media platforms: on average, a publication including a video is shared 12 times more than other types of publications.

A versatile communication

A corporate video can be used for any type of communication, whether it's internal or external

A flexible format

A corporate video is easy to consume and accessible on many platforms: your company's website, your social media platforms, your e-newsletter...

An engaging video format

Corporate videos boost your audience engagement by encouraging interaction both within your company and on social media.

A video format that stands out

Thanks to corporate videos, your business can easily stand out from its competitors by sharing corporate messages that are easily remembered by your potential customers

An expertise that is easy to demonstrate

Corporate videos allow you to showcase your expertise and position yourself as a leader in your field, while adding high-value information.

A potential for high-impact promotion

A corporate video is an excellent promotional, dynamic, and high-impact promotional marketing tool. Indeed, it will help you present your brand and your business while capturing the attention of potential customers and new talent.

A unifying in-house video content

Since corporate video is part of your internal communication, it will help motivate your teams and ensure the consistency of your message, while developing your company culture.

An educational video format

Corporate videos lets you simplify complex messages while making them more entertaining.

A video content that is more humane

Corporate videos puts human faces to your company's communication by presenting your employees and premises in a friendly and attractive light to your audience.

Create an effective corporate video in 7 steps

As seen earlier, there are many opportunities to produce a corporate video. However, making a corporate video requires a precise marketing strategy and goals. Indeed, you need to create quality video content that gives you visibility on search engines like Google, while enhancing your company's image with your viewers. If you are a beginner and are just starting making your own corporate videos, we have good news for you: you won't have to hire a specialised company in corporate video production. All you need to do is to follow a specific process that involves the pre-production, the filming, he motion design, and the post-production. All these elements will help you present your company in the best possible light.

Reflect on the goals of your corporate video

Do you know the 5W2H method? It's an excellent method that will help you walk through the goals of your corporate video, your target audience, and the elements you want to communicate. During this brainstorming phase, here are the elements to which you need to provide clear answers:

What: What do you want to talk about? What do you want to talk about in your corporate video? What will be the subject of your video content (customer testimonial, corporate event, etc.)?

Who: Who will you involve? Your managers? Your employees? Your customers? Who is your target audience? Are you communicating internally with your teams? Or do you communicate externally with your customers or prospects?

Where: Would you like to film on your premises, or would you prefer a more neutral location? In a studio? Where will you broadcast your corporate video once it's finished (your social networks, your website, your YouTube channel...)?

When: When do you want to broadcast this video? What is your broadcast schedule?

How: What resources do you have at your disposal? What equipment do you have in-house? What equipment will you need to shoot and edit this video?

How much: What's the budget for this video? Do you want to use a specialized agency? Will your creative teams produce your corporate video from start to finish without outside help? How long will the video last?

Why: Why are you making this video? Do you want to highlight your CSR commitments? Introduce your new managers? Your new employees? Present testimonials on the effectiveness of your products or services?

Create a script and storyboard adapted to the goals of your corporate video

You'll need to draw up a script and storyboard to give you a roadmap before shooting. This step will help you gather your ideas and save time on the production stage of your corporate video.

The script and storyboard are two completely different things, although they have the same purpose. The script includes all the textual elements of the video (dialogues, text that will appear on animated sequences between filmed sequences, verbatims, etc.). The storyboard, on the other hand, is like a comic strip: each box corresponds to a scene in the corporate video in question.

Tell your story in a relaxed manner

Your message and tone should reflect your brand image and the world of your company. In your film, this is the ideal time to use photos or footage featuring your products, services and teams. Your message will then be easier to differentiate from others, helping you to create an identity all your own, while standing out from your competitors.

However, you must avoid falling into banality. On the contrary, don't hesitate to adopt a more relaxed, less formal and stilted approach, as we sometimes see: it makes the message a little austere and distant. Don't forget that your corporate presentation video needs to be authentic to attract the maximum number of people.

Choose a short format for your video to enhance a better memorization for your viewers

Did you know that the average goldfish can concentrate for a maximum of 9 seconds? Unfortunately, you'll only have 8 seconds to grab the attention of your target audience! According to a Microsoft study, a 30-second video will be watched to the end by 85% of people. A 2-minute video will still be viewed in its entirety by 70% of the audience. The ideal length would therefore be around 1 minute 30. In all cases, you need to find a good compromise between speed and efficiency.

Today's web users are more fond of snack content. It's content that's quick to remember, in the midst of the stream of information they constantly receive on social networks (Facebook, Instagram, LinkedIn, TikTok...). So you need to be quick and efficient, right from the start of your video.

Choose your locations carefully and capture the sound to facilitate the audio mixing of your video project

Making a corporate video is also an opportunity to present your company through your premises and work environment, as they reflect the image of your company. Indeed, they speak volumes about your company and the attractiveness of your brand. Indeed, potential candidates are more likely to apply to a company with attractive offices, decorated with plants and relaxation areas. Conversely, premises surrounded by gray, empty walls will have a negative impact on your audience.

With your corporate film, you offer a real immersion into the heart of your company. So choose carefully the best location for your corporate film, to give your company an excellent image. Make sure it's well-lit, and opt for natural lighting.

As far as sound is concerned, you don't want to run the risk of unwanted noise or poorly captured sound. So ask interviewees to use a simple lapel microphone.

Refine your video editing during the post-production process

Once you've got all your footage shot, you'll move on to the video editing stage, which is crucial to helping you communicate your visual message effectively. This final post-production stage will include:

• Color grading, to correct excessive lighting or colors that are too dull (or too bright),
• Audio mixing, to add dynamism. Here, you can add royalty-free music (or music of your own composition), as well as a voice-over,
• Integration of textual content, including subtitles (as many videos are viewed without sound), logos and other visuals,
• Visual effects (motion design transitions, 2D or 3D effects, etc.).

Share your corporate video with your audience

Have you finished creating your corporate film? If so, you need to share it with your target audience and wait for the desired results. Depending on your marketing objectives, you may choose to distribute it via different channels:

• your website
• your social networking platforms (Facebook, LinkedIn, Instagram, TikTok...)
• your YouTube, Dailymotion or Vimeo channels
• your customer newsletter

6 Examples of Inspiring Corporate Videos

In this section, we offer you few examples, to inspire you in your next corporate videos.

Microsoft: your employees wake up every morning for you and testify in a corporate video

In terms of storytelling, this is the most frequently used example. In the midst of the containment phase, Microsoft wanted to keep in touch with its employees and asked them to film themselves in their daily lives: waking up, with their children, jogging, with their pets… The objective? To have the employees say in this video why they get up every morning for Microsoft, and how they feel they are contributing to a better world.

Urban Farmers: products who come from your district

In this video, Urban Farmers clearly highlights the carbon footprint of the fruit and vegetables we eat. Eating fresh produce is good, but if it has traveled many miles to get to your plate, it’s not good for the environment. And that’s just as well, because Urban Farmers offers produce produced directly in the city where consumers live.

Why is this effective?

First of all, the video answers a problem: you import healthy food from far away, we are here to produce it close to home.

Add to this a colour code that reflects the brand’s graphic identity (predominantly orange), a voiceover, an animation and key words that give dynamism and rhythm, while allowing us to retain the important information.

Practicus: more than consultants: partners

Practicus is a temporary employment agency offering positions for managers, executives and senior staff. In this video they explain how they differ from their competitors.

Why is this video effective?

The key to this video is the animation. It all starts with the small dot, which then illustrates everything that is said in the video. To represent the difficulties encountered by the companies, the dot is placed in a labyrinth, to say what Practicus sets as values, the dot is placed on a scale… Throughout the video, this animation of the point (which symbolises the consultancy firm), will give rhythm to the message, bring dynamism to it, and make it easier to understand.

Hubspot: playing up the 80’s series in this corporate video to tell its story

Are you nostalgic for series such as Magnum, Miami Vice or MacGyver? Do you remember these credits that have become a bit kitschy today? Well, Hubspot has decided to play on this nostalgic side (because the two founders are from that generation) to tell its story in video, and to present its teams, in the form of credits, with an “actor” to whom a function is attributed (the developer, the customer service representative…).

Why is this corporate video effective?

Wanting to deliberately play up the cheesy side can actually make you sympathetic to an audience that has grown up with the same cultural references as you. And here we have to salute Hubspot’s originality, which takes a deliberately offbeat, humorous tone to deliver a very serious message: at Hubspot, we surround ourselves with the best recruits, and we create a good atmosphere, so that everyone can flourish.

General Electrics: animation for storytelling

More classic, but still as efficient: the infographic video maker to tell your story and showcase you. Here, General Electrics decided to make an animated video to showcase its presence in the United States, to highlight its expertise and seniority, and the training of its employees.

Why is this video effective?

Firstly, and this is important to mention, because it has subtitles, and can therefore be viewed without sound. Note: on social networks, the vast majority of videos posted are watched without sound, hence the importance of having text and subtitles.

Secondly, the tone fits General Electrics’ target audience, which is more intentional, different and more formal than Hubspot’s startup target audience, for example.

Another great example of corporate video: Airbnb gives its guests a direct say

Who better than your customers to talk about you? Here, thanks to these testimonials from hosts, Airbnb is being talked about, indirectly, and by people who are totally objective, as they have been using the service for months, sometimes years.

Why is it effective?

We can see here how internationally established Airbnb is: there are testimonials from Italian, Spanish, French and English hosts… Everyone is ready to host on Airbnb. Airbnb is more than just a host, it’s an experience to be had in the home. This video reinforces the human side, the choice of destination, and what Airbnb has brought to the hosts: encounters, the practice of a language, a void to fill since the departure of the children, or simply an additional source of income.

Ready to start producing your first corporate video? Contact Pitchy

What about you? You think you cannot assume these corporate productions, cannot profit from these benefits for your own business? You might be wrong. You too can have this effective approach and become video experts! Depending on the goals of your video campaign (written in your script), you can use a creative device, such as Pitchy, with a limited budget, to choose among the pre-designed graphics and templates for your creation. The concept is simple: you go on the platform, choose a format and a template, and then, you can add your video rushes (filmed with your Iphone or smartphone): it is not complicated. You can then add your graphic elements, your logo, a voice-over and subtitles. Want to make a great video for social media with professionalism? Ask for a demo from Pitchy