The Impact of Internal Communication Videos on Organisational Culture

Moreover, videos opens up a wide array of possibilities for internal communications between employees and their managers, without breaking the budget. An they're also very useful to build your brand while engaging your customers and prospects. For all these reasons, internal communication videos will become the future go-to communication tool in many companies.

However, creating internal communication videos can be overwhelming, especially if you don't have any creative abilities. However, we have good news for you! With the right online video maker, making an internal communication video will become very easy for you. In this article, we'll guide you through the creation of good internal communication videos, how they will change your organisation, and how you can use them to your advantage.

What is an internal communication video?

An internal communication video is a powerful and important tool that allows you to educate, strengthen, and engage your employees and your customers to support your brand. Often, companies leverage this kind of video to :

• connect with staff in several locations,
• deliver video messages directly from leadership teams,
• and provide extensive training videos on new procedures.

Through this dynamic approach, businesses encourage an inclusive and cohesive internal communication strategy that drives success within their organisation.

What are internal communication video ideas?

You can find some internal communication video ideas below :

• company culture videos
• employee training videos
• leadership video messages
• changes in policies and procedures
• "a day in the life" videos
• product announcements
• customer testimonials
• onboarding videos
• corporate videos
• brand awareness campaigns

Why you need internal communication videos in your communication strategy

Let's face the facts: video content produce results like no other. Indeed, we learnt from a study carried out by Cisco in 2022 that video represented 82% of the global video traffic. And this percentage will continue to rise. If you still hesitate to use internal comms in your internal communication strategy, here are some factors that might be able to convince you of their benefits.

Video drives more engagement

A carefully crafted internal communication video will engage employees and leave a long-lasting good impression. Moreover, it's the perfect way to get an emotional connection with your employees, while getting them excited about your business and your values. Indeed, within the workplace, video has become the preferred medium among executives, with 59% of them who would rather watch a video to get information than read text.

Video stimulates action

According to HubSpot reports, landing pages that use videos increase conversion rates by 80%. Moreover, the only mention of the word "video" in the email subject line increases the open rates by 19%. For companies and marketers, this medium is an incredible opportunity to level up user engagement with new and existing content, while grabbing attention of your potential customers with effective marketing campaigns.

Video is easy to share

Just by clicking on a button, you can share your videos with your employees all over the world. Also, video is a great way to reach employees who work remotely or who are located in different time zones.

Video unlocks your teams' productivity at work

As we all know, viewers of a video retain 95% of the message, as opposed to just 10% with text. But there's more. Indeed, a study from Techsmith found out that using visual content communicate could unlock $167 bn in productivity across six geographical locations, with an average GDP boost of 0.52%.

Video builds bonds in your teams

When they are used correctly, internal comms videos can help build strong team bonds and a sense of community among your employees. Thus, they open up a world of possibilities for team building and employee engagement.

Video is a versatile communication medium

You can use video to communicate about any type of information: changes in policy, company's culture, customer testimonials, training videos...Consequently, using video can be powerful to get your message across.

4 ways to include internal communication videos at the heart of your communication strategy

Many company executives feel more comfortable with words. However, in a world that evolves quickly and constantly, video will be a huge part of internal comms in the upcoming years. Of course, change can be intimated especially if you are resistant to it. Hopefully, we are providing tips to help you get started with bringing video at the heart of your communication strategy.

Tip #1 : Build videos into your comms campaigns

When you include video content in your automated campaigns, it can be important to elevate the performance of all your associated content. In the same time, it will help you grab the attention of users that were not swayed by previous comms.

Moreover, if you schedule a post or an email that contains a video in the second or third step of your campaign, you will be able to easily identify the segments of your audience who respond best to visual content like videos, and those who prefer written content. Consequently, this marketing insight will help you plan a more effective marketing strategy for certain audiences. But it will also allow you to schedule your next big campaign.

Tip #2 : Offer a well-deserved platform to your video content

It's not enough to create and publish a video to generate engagement. Indeed, video content needs to be on the right platforms and channels to reach people and be impactful. This is evidenced by very popular platforms such as Instagram, YouTube and TikTok.

For instance, the habit of video scrolling was initiated by TikTok. Afterwards, it has been quickly adopted by YouTube and Instagram after they understood how to harness the power of scrolling for their views. Since then, video scrolling has been credited with an increase of user dwell time and overall video content viewership.

How does it translate in the world of internal comms videos? For employee communication, the choice lies between embedded and native videos across different channels; as well as the implications of that decision on user experience across several devices, for mobile users in particular.

Tip #3 : Turn your videos into a social staple

Did you know that video content modified the strategies of the most individualistic tech companies like Facebook or Google? Indeed, all these companies have all incorporated short-form video content into their services in the recent years. And this trend will continue on this path in the following years. Do your employees' social media feeds leverage video to increase engagement and dwell time? Then, their Intranet feeds shouldn't be different.

Moreover, internal social networks rely a lot on video content to grab attention, bring feeds to life, and start interesting conversations. For example, a HubSpot report showed that 92% of mobile video viewers easily shared videos with friends. Moreover, social videos get 12 times more shares than text and images combined. However, companies should be aware that this engagement level can be sacrificed If internal comms strategies don't capitalize on the increasing demand for video content.

Finally, video can also be used to encourage employee advocacy internally and externally. For example, they can be useful to call on colleagues to publish their own videos on internal and external social networks with incentivised campaigns. Or you can use them to offer guidance on rules, policies, and governance. With this new kind of videos, businesses can bring new faces to social feeds and bring a community spirit to internal video comms. Also, they help you build culture into your content while promoting different voices from across your organisation.

Tip #4 : Strive for creativity, not perfection

With the rise of the popularity of visual content online, many apps, tools, and programs made it easy for anyone to produce professional-looking videos. In that context, you don't need fancy equipment such as a set, a high-quality camera or a sophisticated editing suite to make your video. Actually, a phone, an idea, and something you can shoot are more than enough to create an engaging video.

But how can we explain the dominance of video among the digital content present on the Internet? This can be understood by an enduring trend that favors low-tech, homemade and a DIY approach to the video creation process. The success of YouTube and TikTok are the living proof of this fact: it has never been easier to create impactful videos nowadays!

Therefore, don't let perfection, high production standards, or professionalism kill your creative side. Rather, ensure to follow these three steps:

• get ou in front of your camera or smartphone,
• bring your personal touch to your internal comms video,
• and have fun with your content!

Create a great internal communication video in five steps

Are you ready to use internal communication videos but don't know where? Don't worry! your lack of experience shouldn't stop you fro creating videos that engage your employees and potential customers. By following the simple steps, you will be able to make impactful internal comms videos that work!

Step #1 : Get a plan for your video

Careful planning is a critical step to design a successful internal communication video. Indeed, you must ensure to set aside adequate time to plan for your video. For example, this step will include writing your script, storyboarding, choosing your video editing tool, and scheduling your filming concept. Also, never forget that the planning process doesn't stop at the end of the production process. Indeed, you must also think of the various distribution channels to share the video.

Step #2 : Know your audience

At this stage, you must think about what your target audience wants to see, then film your video accordingly. If you hesitate on how to start, think about the different types of internal comms videos that can be beneficial to your viewers.

Do you want to increase employee engagement? Then, you will create videos that showcases your company's culture, such as company culture videos.

Do you want to promote transparency in your company? Then, you might want to create videos about project recaps.

Whatever your decision is, you'll have to ensure that your video will resonate with your employees' needs while meeting your communication goals and objectives.

Step #3 : Showcase your company's culture in your video

Every company has its own corporate culture, which should be reflected in your internal communication video. Be mindful to keep these values in mind when you create your video; so that your Final Cut is aligned with them.

Step #4 : Be creative

Internal communication videos provide an excellent opportunity to get more creative and have fun. Since you address your employees, they should at least enjoy watching a video from you! Don't be afraid to experiment with various formats, styles, animations, GIFs, and tones. For example, Pitchy's platform comes with a royalty-free library of assets containing templates, stock images, and video clips for visual interest.

Step #5 : Grab your audience's attention from the start

Did you know that the first seconds of your internal communication video are a key factor that helps grab your viewers' attention? If you don't succeed in doing so, you might risk losing your employees in few minutes. Therefore, you must ensure that your opening is strong, and that It sets the stage for your upcoming content.

Ready to create your first internal communication video? Contact Pitchy

If you want to start creating your first internal communication video, then Pitchy will be your best ally. Indeed, our platform offers several features, templates, and other tools to help you create videos in a few minutes. If you are interested, feel free to ask for a demo.