Examples Of Awesome Explainer Videos

Over the past decade, video has become the most powerful marketing medium in many ways. Indeed, because of its visual content, video attracts more clients, vendors, and prospects than text. This can explain the rising success of explainer videos, as businesses use them to promote products and services.

However, despite this increasing success, 12% of business owners still don’t use explainer videos. If you want to use an explainer video but don’t know how to start, this article will guide you. Here are 5 great examples of explainer videos.

What is an explainer video?

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Explainer videos are short videos that explain a company’s product or service. Generally, they can be found on a landing page, on the company’s homepage, or on a dedicated product page.

Explainer videos have become increasingly popular with businesses because their short format induces a better memorisation of the company’s message. Also, they are more engaging and convert more than classic linear videos – the conversion rate of explainer videos can be as high as 144%.

Here are some other statistics that should encourage more businesses to use explainer videos:

• Explainer videos are 50 times more likely to get on Page 1 of Google
• 64% of business owners say explainer videos boosted their sales
• 83% of business owners reported that explainer videos on their website’s homepage are more effective.

Types of explainer videos

Live-Action Explainer Videos

Live-action videos are non-animated promotional videos explaining a company’s product or service. They are recommended for companies selling a physical product, and for people-oriented businesses (e.g., restaurants, consulting firms…). They create an emotional connection with viewers since they are naturally drawn to human faces.

Live streams on social media

They are similar to live-action videos, but they are not edited. The raw footage allows for transparency towards your audience and humanises your brand. They can be saved on your social media accounts after they are complete.

Animated explainer videos

These are explainer videos using animations to explain a company’s product or service. They are the most popular format of explainer videos. They are mostly used for services or intangible products such as software. They leave room for more creativity, as they are easier to edit or update if you want to make some adjustments.

Whiteboard explainer videos

Whiteboard explainer videos are videos in which animation is hand drawn and erased on a whiteboard. They become increasingly popular as they are cheap to create and produce.

5 Inspiring Examples of Explainer Videos

Since explainer videos are increasingly popular, you have many formats you can choose from for your own marketing needs. Here are five explainer video examples.

Dollar Shave Club – Our Blades Are F***ing Great

This is a great example of a well-structured explainer video script:
They start with a brief overview of the service (get great razors delivered at your home for $1 per month)
They introduce the problem (most blades are too expensive)
They present the solution their company offers (cheap blades delivered monthly to your door)

Also, this video uses humour to target their audience, i.e., 20-30 something-year-old men who would be open to order razors online every month.

PooPourri – Girls Don’t P**p

This is a live-action video which switches to animation at times to show how PooPourri works. There is also a strong call to action with a big green button at the end of the video. Finally, the company also has an outrageous humour adapted to the kind of product they sell.

Mint – The Best Free Way To Manage Your Money

This animated video explains how it draws financial information from different parts of a user’s life and gather it into one setup. Mint also uses screenshots of their product to familiarise the future users with the product’s design and features.

Airbnb – What Is Airbnb/Travel Tips

This video uses a combination of live action and combination to present the unique experiences obtained when you use Airbnb. It also shows the actual perks of the Airbnb system while explaining them in the video as well.

Spotify – Promo US Launch ID

This explainer video relies on fun animation and a rock soundtrack to explain their digital music service. The video matches the lively type of music, and its colour scheme fits the Spotify graphic chart. All these elements contribute to familiarise the viewers with the video.

How To Make an Explainer Video in 5 steps

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Now that you know the advantages of explainer videos, why not make it one for your own company? In this section, you will learn how to make your own explainer video easily, even if you never created this kind of medium before.

Step #1. Write your script

Writing the script is the most important script when you create your explainer video. Generally, an explainer video script follows the structure below:
Quick overview of your product or service, and what it does
Introduction of the problem
Answer to the problem with your solution, i.e. your product or service
Call to action
Show your trust signals (e.g. clients’ testimonials, awards, write-ups…)

To attract your audience easily, your script should focus on your clients’ needs (don’t hesitate to speak in 2nd person with pronouns like “you”). You should also use a conversational tone and a bit of humor in your script. You can also put your script on a storyboard to structure the action of your video.

Step #2: Record your voiceovers

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Once you have written your script, you will need a voiceover for your video. You can choose diverse options of voiceovers, such as Voices.com, Craiglist, or Fiverr.

Step #3: Produce your video

When it comes to the production of your video, you have several options. You can hire a freelancer, a video production company, or rely on video platforms such as Pitchy. We also recommend that you take care of your video’s edit to increase the quality of your production.

Step #4: Add music and sound effects

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If you create animated or live-action explainer videos, you will need some sound effects and music. You can find places to score music and sound effects on platforms and database such as MusOpen, Free Sound, YouTube, Audio Jungle, or Audacity.

However, you must pay attention to what is permitted or not under the sound file’s licencing agreement. Indeed, some require attribution whereas others are royalty-free.

Step #5: Track the performance of your explainer video

Once you publish your explainer video, measure your engagement to see what works and what can be adjusted. You can use effective tracking tools such as YouTube Insights or Google Analytics.

Contact Pitchy to start your first explainer video

Do you want to create your own explainer videos but don’t know where to start? Then, Pitchy is the right solution for you. Our online video platform offers you a complete set of tools and features to help you to freely create the explainer video tailored for your needs. Our tool is not designed for professional animators, but for everyone who wants to make easy video infographic, visuals, graphics, motion graphics, even cute cartoon figures, with a pre-designed template. Make your own video marketing, tell your storey to your customers, and get a great result!

If you’re interested, feel free to ask for a demo.