Examples of Inspiring Interactive Videos

As the popularity of video increases, it is more and more recognised as the most effective tool to convey a message to an audience. Whether you learn, sell or market your products, video is the most engaging media and helps you to reach your goals at a quicker pace. Indeed, studies show that viewers retain 95% of a message when they watch video, compared to only 10% when reading it in a text.

Moreover, studies also showed that the more interactive your video is, the more engagement you get. For this reason, interactive video is more used in the promotional strategy of companies and marketers. But how can you craft effective interactive videos for your audience? This article will show you examples of inspiring interactive videos.

What is an interactive video?

An interactive video pushes the viewers to take an action, thanks to a specific call-to-action. At its simplest form, it is used to connect your targeted audience to an external website. However, it can have several possible applications.

Thanks to the inclusion of interactive elements, such as buttons, interactive videos create a more personalised experience for the viewers.

Interactive videos are increasingly important in the sales and promotional strategy of companies, as studies show they are more effective and are more engaging. This is shown with the following key figures:

• 77% of marketers believe that interactive videos are more engaging and lead to an increased attention span
• Interactive videos have 22% more engagement than linear videos
• Interactive videos have a 12% conversion rate, compared to video banner ads which have a 1% conversion rate
• Interactive video platforms can help engage a viewer 44% longer than linear video.

The different types of interactive videos

An interactive video can be used in multiple domains, according to your sales and marketing goals. Here are the different types of interactive videos.

Branched storeys

With this type of interactive video, the viewers are engaged through storytelling, but they can choose their own narrative. Thanks to decision points, the viewer will answer questions based on which he/she can navigate to the next steps of the storey. In this regard, branched storeys are very similar to video games, except that they are applied to brand campaigns.

Hotspots

Hotspots grabs the viewers’ attention with clickable points in the video. They are taken through the length of the video where he is asked to choose hotspots. The latter either give them extra information, or take them to another place online (e.g. an external link to a website). Hotspots are very effective to use for immediate conversions.

360 Degree videos

In this interactive video, the viewers get a multi-dimensional perspective of all the angles and corners of the storey. They can choose the direction through which they want to see the object by navigating the keys, mouse or use their won face movements. Because the viewer feels like he is inside a virtual reality, the 360-degree video can be compared to immersive videos.

Interactive video quizzes

These videos encourage an active viewing experience for the audience. You ask your viewers to find the correct answer among multiple choice questions. Once they choose their preferred answer, the correct solution is presented to them. As these videos give a sense of satisfaction to the viewers, they are mostly used in e-learning solutions.

Examples of inspiring interactive videos

Interactive videos can be used in many sectors and domains, such as sales and marketing, customer education, e-learning, and HR. Companies and marketers have figured out how to use interactive content to get the maximum conversion rate for their brand/HR campaigns. Here are some case studies of successful interactive videos that can inspire you.

Interactive video applications: Sales & Marketing

Feelunique x Nars Shoppable e-commerce videos

For this sales campaign, the online beauty retailer Feelunique decided to turn their regular e-commerce product videos into shoppable experiences for their visitors. This brand campaign was very successful, with an impressive 40% engagement rate and a conversion rate multiplied by four.

Why is this interactive video effective?

• The visual experience of in-store shopping is coupled with the easy convenience of e-commerce
• The built-for-clicks allow the viewers to add the products of their choice the moment they see them.

Wieden+Kennedy: Honda’s Civic Otherside

With this brand campaign, the viewers were invited to share a day in the life of a Honda Civic owner. It started with a father picking his kids from school with his new car. The viewers could press “R” at any point of the video to to view the father’s alternate universe. This video was elected as the “coolest car ad in the world” and earned several awards.

Why is this interactive video effective?

• The content is fun and unique
• Viewers are encouraged to stick to the content and absorb everything about the car.

Interactive video applications: Customer Education

Samsung: Learning how to use your camera’s features

With an interactive video, Samsung walks their clients through the different features and navigation buttons for their phone’s camera. The viewers can choose which features they want to learn about and tells them how to use them on their own phone.

Why is this interactive video effective?

• The voice provides an auditory explanation of the features, while the hand gives real-time cues; thus, the video enables the viewers to follow along with their own phone
• The interactive menu allows the reader to jump from one feature to another, rather than sit in front of a lengthy video.

Toyota: Choosing your wild

This interactive video is an informative product demo for their new 4Runners. The “choose the wild” experience enables the viewers to select which activity they’re most interested in (mountain biking, rock climbing, river kayaking…). Once their choice is done, the viewers are shown all the 4Runners features that suit them the most.

Why is this interactive video effective?

• The video offers a virtual test drive, and the viewers can learn about the car without going to the car dealership and test the car in person
• The content is engaging as the video shows how and why the features are specifically tailored for their passions and needs.

Interactive video applications: Learning

British Council: Creativity x Imagination

The British Council uses fun animations and multiple-choice scenarios to encourage creativity in young students. With the help of animated scenes, a narrator walks you through a classroom and guides you while you help children to explore new ideas.

Why is this interactive video effective?

• The video explains you why your answer is right or wrong, and guides you to the right choice
• This video is engaging and effective at teaching.

California Community Colleges: How to improve your time management for online courses

This instructional video helps the students to manage their time, organise their assignments, and stay motivated while following online courses. The students are asked to take a quiz. Then, according to their answers, they are given tools and instructions on how to improve their study habits.

Why is this interactive video effective?

• The video tells the students why it is important to understand the information that is presented
• Actionable tasks are suggested throughout the video, making it easy to apply the presented lessons in the students’ own lives.

Contact Pitchy to add interactivity in your videos today

What is your quest, in terms of youtube videos? In terms of corporate videos? Of company video to show your brand identity on screen , get more views, and encourage people to click on the CTA button? Or do you want to create someting else with our user interface, such as elearning or interviews?

Do you want to create interactive videos that will help you to engage and convert more? If this is your case, then Pitchy is your best ally. We will help you to create videos tailored to your sales and marketing goals. You will be informed of any new functionality, any new format available on the platform, all concepts and their potential for your upcoming rushes and graphic integrations.

We do not have a pricing page on our website. If you are interested, feel free to ask for a demo.