How to Make Marketing Videos to Stand Out

Do you want to make your brand more appealing to your audience? Then, you need a marketing video to achieve your goal.

Indeed, video marketing has become a strategic tool to promote companies’ brands, promote their products, and attract more customers. Thus, 81% of marketers have revealed that video marketing has improved their company’s bottom line. This shows the increasing importance of video marketing in many companies’ promotional strategies, compared to the use of supports involving text.

However, though video marketing has become more popular over the years, competition is fierce in the market. More and more companies look to stand out to attract the same consumers. Consequently, you must create unique video content that will appeal to the audience you aim at.

But if you’re a beginner in video editing, we have good news for you. With the right marketing video maker, you will be able to make unforgettable videos that will set you apart from your competitors and boost your brand.

Find more articles about marketing videos on our blog.

Why you need to create marketing videos with a marketing video maker

Using the right marketing video maker will help you take your video content to the next level, according to your marketing goals. Here are some benefits of marketing videos that you should consider for your business.

Increase the visibility of your brand

Since video triggers the visual side of consumers, it is instantly more attractive to them than text marketing messages. Moreover, video content enables powerful narrative stories that create room for you to be noticed and visible. Thus, you may be visible on search engines quite quickly. Do not neglect the power of video to elevate your brand awareness with the public.

Adapt your content to your marketing goals

According to your marketing goals, a marketing video maker will allow you to create several types of video formats. Thus, you may create video ads, promo videos, social media videos…Whether you want to create ads to increase your sales or subscriptions to your service, a marketing video maker is there to help you reach your goals.

Enhance the memorisation of your brand with your audience

Did you know that video content allows marketers to multiply by five times their branded content? Thus, you will be better positioned to convey the emotions and the message you want to your audience with a video than with text. Thus, this shows that video has a better ROI on marketing and promotion than written content.

Share your content with your audience easily

Thanks to video, you may distribute your content directly to your target audience. This can be done on your website, on social media (Facebook, Instagram, YouTube…), or on different tools (smartphones, tablets, or desktops).

5 useful tips to make striking videos with a marketing video maker

Do you believe that creating marketing videos is difficult, or out of your reach? Then, you are wrong! Indeed, all you need is to master some specific principles to make marketing videos your audience will yearn for. Let’s examine these five tips together.

Tip #1: Know your audience

This is a basic marketing tip. Before creating your marketing video, you must know who your target audience is. Define a buyer’s persona including the demographic, and why he/she would be interested in your product or service. This stage is very useful for several reasons.

First, knowing your audience will help you define the tone, the scenes, and the format of your video. Also, it is useful if you want to share ads on social media to promote your marketing video. Indeed, this will help you define clear objectives; enhancing the ability to attract high-quality traffic on those platforms.

Tip #2: Keep your video engaging

Did you know that your audience will lose interest in your marketing video if it’s longer than one minute? Therefore, you must do everything to pitch your product or service in the most concise way possible. The shorter your video, the better.

Focus more on the benefits of your product or service, and less on the features of your product or service. Also, eradicate unnecessary information about your brand to bring a clear and precise message to your audience.

Tip #3: Use ready-to-use video templates

If you do not have experience in creating videos by yourself, do not worry. Many marketing video makers have pre-built templates that you can use to create stunning videos. All you need is to choose the one that suits your needs and you are up to go!

Tip #4: Personalise your marketing videos

Standing out from the competition means that your videos must be recognisable among others. You must be one in a million! Therefore, do not hesitate to make your videos more personal by adding a voiceover, your own graphic charter (e.g. your text font, your logo, your brand colors, your own images…) or your outros.

Tip #5: Save your time and your budget

We all know that time is money and that you shouldn’t waste your time creating videos. Consequently, many marketing video makers like Pitchy are user-friendly. Moreover, our platform is so intuitive that you will be autonomous in a very short time.

Also, please keep in mind that you do not need to spend all your marketing budget to create stunning marketing videos. Indeed, many marketing video makers offer you great value for money. Instead, focus on your marketing goals and needs before making your choice.

However, with Pitchy, we are proud to help you save money thanks to our platform. Indeed, you will not need to hire a professional editor, shoot footage yourself, or to buy an expensive video software. Thanks to our media library and our templates, you and your creative teams will have all the features you need to make the videos of your dreams!

Ready to create your first video with our video marketing maker? Contact us!

Do you want to create attractive marketing videos that will help your brand stay above the fray? Then, Pitchy is the platform you need to achieve your marketing goals. Indeed, we have all the features and templates you need to create marketing videos effortlessly. Make great videos for viewers! If you are interested in our marketing video maker, feel free to ask for a demo.