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Top 11 reasons to get an online video maker

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In today's digital landscape, video content is king. Therefore, creating professional videos has never been more critical for individuals, marketers, and businesses. Do you want to enhance your media presence ? Do you plan to boost your brand visibility with YouTube videos ? Or even communicate with your audience in an engaging way ? Whatever your goal is, video marketing is a crucial tool to include in your digital communication strategy.

However, producing videos can often seem daunting, especially for those without technical skills or access to expensive equipment. If this is your case, online video makers will be helpful for you as they are intuitive, user-friendly platforms that make video creation accessible to everyone. The only issue is to choose the right one adapted to your needs and resources. Without further ado, we will show you the 11 reasons why you must consider adding a new online video maker in your arsenal to bring your marketing strategy to the next level.

Online video makers are user-friendly

One of the most significant advantages of online video makers is that they are easy to use. Indeed, they are generally designed with beginners in mind, offering drag-and-drop interfaces, ready-to-use video templates, and step-by-step guides. Thus, online video makers allow anyone to create professional-quality videos with minimal effort. This is a huge progress, compared to traditional video editing software which required complex and extensive training. With online video makers, you won’t need prior experience or technical expertise in video creation. Indeed, these tools are intuitive and straightforward.

Online video makers are cost-effective

Professional video production can be expensive. Indeed, it requires high-end equipment, skilled editors, and substantial time investment. On the contrary, online video makers eliminate all these costs, providing a budget-friendly alternative for individuals, small business, and startups. Also, many online platforms offer free versions, affordable subscription plans or Pro versions with a free trial, according to your budget. Therefore, you get create videos in one click without breaking the bank.

Online video makers are time-saving

Traditional video production often involves long hours of planning, shooting, and editing. With online video makers, you can significantly reduce the record time and create a video in minutes. In particular, this will help businesses which need to create videos quickly to stay ahead in competitive markets. Why ? Pre-designed video templates, images, video clips, and automated features streamline the process. This enable you to produce video content in a fraction of the time. Indeed, you will just have to customize the pre-designed elements already present in the tool, and add text on your videos if you desire.

Online video makers offer access to professional templates

Online video makers provide a wide range of professionally pre-designed video templates that can be used for various industries and purposes. Whether you’re creating marketing videos, a tutorial video on your products, branded videos to tell your brand's story, an Instagram video, or a wedding invitation video, you can create and edit videos easily with video templates. Indeed, there's always a template that suits your needs. These templates help you not only save time, but also ensure that your videos look professional, polished and on-brand.

Online video makers provide an easy way to customize your marketing videos

Video templates provide a great starting point with your video creation process. However, online video makers also offer extensive options to customize your videos. You can adjust the colors, fonts, text, transitions, speed, music, and more to match your brand identity. Also, you may add animations, GIFs, images, clips, and more to build your unique vision of the message you want to share with the world. This flexibility allows you to create and edit content that stands out and resonates with your audience.

Online video makers have rich libraries of assets

Most online video makers come with extensive libraries of images, music, clips, sound effects, and graphics. These resources save you the hassle of sourcing external materials. Also, they ensure that the audio and visuals of your videos will offer an appealing experience for your viewers. With royalty-free options available, you can use these assets worry-free to build your personal and commercial projects.

Online video makers offer cross-platform compatibility

With a video tool, you can create and edit content optimized for the various platforms where you choose to share your video. YouTube videos require horizontal formats, while Facebook and Instagram videos will be more adapted for a square format. As for TikTok videos, they will be more suitable with a vertical format. Whatever format you need, these tools allow you to easily adapt your social media videos to different dimensions and specifications. This ensures your content looks great wherever you export and share your video online.

Online video makers do not require additional software installation

Traditional editing software often requires lengthy installations and regular updates. On the contrary, online video makers are cloud-based. This means you can access them directly from your browser without taking up storage space on your device. All your projects are saved online, making it easy to work from anywhere and on any device.

Moreover, online video editors have great integration capabilities. Indeed, you can sync them with your CRM, your registration emails, and your video analytics to nurture your leads and track your video performance. For example, if you use cloud storage integrations like Google Drive or Dropbox, uploading video clips to your video creation platform will be quite easy.

woman filming a video on her phone

With online video makers, collaboration is made easy

For teams working on video marketing projects, online video makers offer collaborative features. Multiple users can work on the same project simultaneously, share feedback and assets, and edit videos in real time. This streamlines the production workflow and enhances productivity, especially for remote teams.

Online video makers help increase engagement

Video content consistently outperforms other types of content in terms of engagement. Indeed, research has shown that viewers remembered 95% when delivered by video, but only 10% by text. By using an online video maker, you can create eye-catching and compelling videos that easily capture your audience’s attention. Features like animations, transitions, and special effects further enhance your video’s appeal, increasing the likelihood that people like and share your video more often.

With online video makers, you will stay ahead of trends

The digital world is constantly evolving, and staying relevant requires keeping up with trends. Online video makers often update their tools and templates to align with the latest video styles and social media trends. By using these platforms, you can ensure your content remains fresh and contemporary, helping you stay ahead of the competition.

Real-Life Applications of Online Video Makers

To better understand the benefits of online video makers, let's consider the following scenarios:

  • Small Businesses and Startups : For small businesses with limited budgets, online video makers provide an affordable way to create marketing campaigns, product demos, and customer testimonials.
  • Social Media Influencers : Online video makers enable influencers to produce high-quality content quickly and consistently, essential for maintaining an active presence on platforms like Instagram, TikTok, and YouTube.
  • Educators and Trainers : Teachers and trainers can create engaging lesson plans, tutorials, and instructional videos that enhance the learning experience of their students.
  • Event Planners : From wedding announcements to corporate event recaps, online video makers offer tools to create memorable and shareable content.

Some Tips for Choosing the Right Online Video Maker

With numerous options available, selecting the right online video maker can feel overwhelming. Here are some factors to consider :

Features

Look for platforms that offer the features you need, such as video templates, libraries of photos and video clips, as well as video editing tools that allow you to easily cut videos and resize videos as you see fit.

Ease of Use

Ensure the interface is easy to use and that it aligns with your skill level.

Pricing

Choose a subscription plan that fits your budget, considering both free and premium/pro options.

Support and Resources

Opt for platforms with good customer support and user communities. This will be extremely important if you don't have lots of technical expertise. In particular, you may consider an interface that offers live chats, email support, and tutorials to help you navigate through the complexities of the platform you selected.

Output Quality

Check that the platform supports high-resolution exports to ensure your videos look professional and clean-cut.

Online Video Makers : Frequently Asked Questions

Can you create videos online for free ?

Several video platforms allow you to create videos for free. Generally, they offer video templates, screen recording capabilities, video editing tools, images, and graphics that you can use without a subscription. However, you may find that the features available on a free plan are limited compared to premium or Pro plans. Also, video storage and the use of AI tools are often lowered on free plans.

How can you add music and audio effects to your videos ?

To add music and sound effects in your videos, you may use video editing software and/or video creation platforms like Pitchy. Our platform owns a built-in library of royalty-free music and sound effects. All you have to do is to upload your own audio files and add them to your videos.

How can you turn pictures into a video ?

Do you want to create a GIF ? Then, nothing can be easier than that. Upload your photos and arrange them in the order you desire. Then, you may add text, transitions, filters, background filters, sound effects, and other elements to customize your video. When you are done, you will download your video and share it on your favorite social media platforms: Facebook, TikTok, Instagram, LinkedIn...

How can you create easy videos for your social media platforms ?

Use Pitchy to easily create videos for your various social media platforms. Choose a video template and upload pre-recorded clips. Then, you can add text, music, filters, watermarks, and other elements that fit your brand style and message. Let your social media videos short to keep them engaging. Also, you should remember that social media platforms have various format specifications. Therefore, don't hesitate to use our features to cut videos or resize videos to optimize them.

How can you make videos with your phone ?

Creating videos with your phone will be easier than ever. With an interface like Pitchy, you can even create screen recordings and go live right from your mobile device. For best results, stabilize your phone look for good lighting, and keep your target in frame. You can also use our video editor to trim, crop, combine clips, and add other effects to your video.

Ready to use our online video maker ? Contact Pitchy !

If you are convinced by the benefits offered by our online video maker, then don't hesitate to get in touch with us. Our interface offers several features, capabilities, and templates that will fit perfectly your video marketing strategy. If you are interested, feel free to ask for a demo.

elodie anguissa initials
Elodie Anguissa
Content Manager

Writing is a source of motivation and joy for Elodie. She writes easily on a variety of video-related themes, a subject she's passionate about: interviews, presentation videos, teasers, etc.

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Creation date 14/01/2025