Premade Video Templates to Create Engaging Content

Over the years, video has become a powerful medium that helps companies to share their brand value with their customers. Indeed, according to a study carried out by Wyzowl in 2023, 91% of consumers wanted to see more online content video from brands.

Therefore, since video content is more engaging than text, companies may feel increasingly pressured to create enticing content for their current and potential customers. Also, if companies do not have the appropriate teams to produce engaging videos, reaching your target audience through this medium may be challenging.

If you are a beginner who is not used to producing high-quality videos, we have good news for you. Indeed, in many online video makers, you can have access to pre-made video templates that help you in your task.
Thus, creating engaging video content will be easier for you. All you need is to know how to use them to your advantage. This article will show you how to do it. And you can read more articles about video creation on our blog.

What is a video template ?

A video template is a pre-made video designed to give ideas to people whose creativity is down, or to those who are not creative experts.

With a video template, you do not have to come up with all the ideas yourself. Rather, you will choose the templates of your choice among the collection found in your editing tool. Then, you will look for the ones that will resonate with your marketing goal. Once you find your favourites, you can edit them and appropriate them as your own.

Thus, a video template is designed to take out some of the stress of making a video. For instance, you will not have to worry about the type of music you’ll use, the voiceovers, the sound effects, or the animations. Everything is already inserted in the video template.

Why should you use video templates in your video production process?

If you are a tech wizard creating videos since your childhood, then video templates are not for you.
However, beginners and those who do not have time to create a video from scratch will find many advantages in using video templates. Indeed, video templates offer several benefits that should not be overlooked. You will find some them below:

· Help you reach a large audience very quickly
· Simplify the video production process
· Increase your team’s efficiency by easing its workload, and thus decreasing the stress linked to video creation
· Increase the attention of the target audience
· Improve the clarity of video content as well as customer satisfaction

What kind of videos can you create with video templates?

Video templates are very versatile and can help you create nearly all types of videos, such as:
Marketing videos,
Infographics,
Introductions of your new team members,
Job ads,
Praise videos,
Updates,
Animated videos,
Personalised birthday videos,
Explainer videos…

As you can see, you can adapt video templates to your marketing needs. All you need to do is to choose the one you want and build your video around it. However, this does not mean that you should not personalise them! Do not hesitate to add your trademark (e.g. your logo, your graphic charter…) to your video templates to make them your own.

3 useful tips to create the videos you want with video templates

As we have explained earlier, you do not need specialised creative skills to use video templates. However, this does not mean that you must use them in an unprofessional manner. Here is some information about the way to use templates, so that you get the best results for your videos.

Choose a pre-built video template

Do you have your rushes and images ready to be used? Then, you can choose the template you want in the post-production process. Many online video makers like Pitchy have a collection of ready-to-use templates you can choose from. They are composed of many sequences such as:

· Intros,
· Question sequences for interviews,
· Timelines,
· Outro screens with personalised elements of your trademark, such as your logo, your graphic charter, your social media follow CTAs…

Tweak the text, images, and footage

Once you have chosen your template, you can adjust your own video in the template. This means you must adjust your rushes and images in each sequence of the template.
Also, this implies that if your rushes are too long, you must cut some parts with the online video maker. Moreover, you must use seamless transitions in your template to make your video consistent and easy to watch for your audience.
Also, you must use visuals wisely to make your videos more powerful. That’s why we recommend you use motion titles, graphics, and illustrations in your template. Indeed, your video will be more understandable for your audience.

Share instantly with a single click

Once your editing process is over, you can share it with the world. First, you can share the final cut of your video with your creative teams to get their feedback. Afterwards, you may share it with your audience on your selected communication channels. They may include your website, your social media platforms, or your YouTube channels.

Ready to use video templates in your editing process? Contact Pitchy

If you want to use video templates to ease your video editing process, then Pitchy is your best ally. Indeed, we offer many different video templates to fit the type of video content the user wants to create. And you can use Pitchy on any device.
Also, each video category has multiple video themes, transitions, timestamp and a template to choose as you design your video. All companies can add their trademarks. Our goal is to make you autonomous to use your collection of images, templates, rushes, and transitions. Thus, you will create your own content, according to your marketing and promotional needs, depending on the context.
If you are interested in our offer, feel free to ask for a demo.