Giphar testifies
Giphar has created nearly 500 videos to power up its social media presence over the past 4 years
Use cases
marketing videos, product presentations, testimonials, employer branding, newsletters, teasers, and event feedback (seminars, trade shows...)
Giphar wanted to step up its game in video creation game
The Marketing team members were aware of the impact of video, both in terms of SEO and audience engagement (more comments, likes, shares, reach, etc.). Giphar had already created some videos through an agency, but it represented a significant budget for a single video.
Giphar’s teams wanted to create relatively short videos (less than a minute), with a tool that could be used internally. They aimed to modernise their messages, conveying a variety of messages more effectively (tutorials, interviews, corporate news).
The Marketing Team listed the videos to be produced (along with the allocated budget), taking into account the extra content (as they wanted to produce more than initially planned). After estimating the costs, they compared available tools and chose Pitchy.
Watch the video featuring the testimonial of Caroline Sautereau du Part, Digital Marketing Manager, and Camille Jaeger, Community Manager:
Missions: guaranteeing supply of quality pharmaceutical products at fair prices and with expert advice. Support in screening for certain diseases (cardiovascular risk, asthma, diabetes, hypertension, etc.). Raising awareness through public health campaigns (osteoporosis, baby nutrition, etc.).
Video helped promote commercial products and present pharmacy services
For example, to promote cosmetic products (for Mother's Day) on social media: an easy-to-create montage, in horizontal format for Facebook, or vertical for Instagram.
Or to introduce new pharmacies, unknown to the general public, and the services they offer: diabetes screening tests, flu vaccinations, and explanations of preventive measures.
Moreover, video content covered topics related to internal communications, such as displaying key figures on screens in the company or warehouses.
Among the upcoming video projects are testimonials from pharmacists.
In addition to having a tool for quick video creation, Giphar benefited from great support from the Pitchy teams
"Given the adaptability and responsiveness required by the health crisis, we were happy to have this tool. "
"We had excellent support [...] for onboarding with tutorials: as soon as a new employee arrived, they were directly assisted by [their dedicated video expert]."
Other arguments play in favour of Pitchy:
- A very intuitive tool
- Continuous product updates and users kept informed of these changes
- A very comprehensive resource space with tutorials, articles, and webinars
- Automatic subtitling that can be corrected very quickly (and adapted to the brand guidelines): a real-time saver in creation
- Quick and effective technical support
"Whenever we ask a question, we generally receive an answer within an hour, at the latest by the end of the day."
- Training