MMA testifies

MMA has produced over 2,000 videos using Pitchy over the past 9 years.

For MMA, video creation had to meet a double communication challenge

An internal communications challenge: MMA needed to communicate its new insurance products to the Sales team to make them easier to understand. Video is the most memorable medium, and the one best suited to rapidly convey the main commercial messages and the advantages/benefits of the product in question.

An external communication challenge (linked to the first): video was also to be used to bring customers closer to agents, to help teams communicate better about products to customers.
With the help of video, MMA aimed to stand out from the competition, create a relationship of trust, and be better referenced (53 times more likely to be on the 1st page of Google with a video on their mini-site).

But as the MMA teams are not very tech-savvy, they needed a simple and fast video creation tool that would allow them to customize the videos to MMA’s graphic charter.

The video was used for a wide variety of purposes

To about highlights: promotional videos (broadcast on social media) are created to present new insurance products. They could also be displayed on digital banners, TV screens and kiosks in branches

To present a branch: its location, the services it offers, the teams who work there.

To talk about the local life of a branch: a move, a change of agent, or a sponsorship campaign.

Pitchy made it possible to create videos independently while offering the services of a video production agency

With Pitchy, you can freely create videos from scratch or using customisable templates.

The tool is also praised for its “Do it for you” service: for certain video campaigns, you can send a brief to Pitchy's customer support, who can quickly create the content according to the graphic charter, just as a video creation agency would.