Stellantis testifies
Stellantis has produced over 2,000 videos to promote its financing offers and establish a brand identity around them
Use cases
Marketing videos, presentation of financing offers from Stellantis group brands
Stellantis needed to promote its financing offers
The banking and finance brands work alongside Peugeot, Citroën, Fiat group brands, and many others. When people buy a vehicle, many are unaware that they can also purchase financing solutions. It was necessary to make these banking and insurance brands better known through seminars. The goal was to modernise their communication and abandon their PowerPoint slides.
With an external agency, the briefs and back-and-forth would have been too time-consuming and too expensive.Therefore, they decided to internalise video creation.
Pitchy was already used internally, and the feedback from the teams was very positive. So, our solution was quickly adopted by the banking and insurance brands.
The video allowed the creation of very diverse content on complex financial topics
- Topics related to the cost of using a vehicle: for example, comparing the cost of a traditional vehicle to an electric vehicle. These videos, displayed, convinced a wide audience.
- Videos to train sales forces, so that teams, in addition to selling a vehicle, could also provide fundings, and sell additional with the vehicle sale.
- Providing video feedback on challenges undertaken with sales teams, evaluating their sales performance.
Missions: ensuring freedom of movement for all through distinctive, versatile, and sustainable mobility solutions.
“There are plenty of occasions to make videos, better received by the audience than a somewhat passive PowerPoint."
Pitchy, the easy-to-use video tool, with a support team always ready to assist
The first feedback we got is the tool's simplicity and ease of use.
The library of royalty-free media was one of the most used resources because it avoids any copyright issues.
And finally, the Support team was very reactive and there to help when needed.
"At Pitchy, there is always someone available quickly to help; there is a super responsive support system."
Three main benefits of the Pitchy tool: simplicity, time savings and customer support
The video templates and media libraries (music, images, icons, etc.) make video creation easy, and including your filmed rushes in a premade template adds dynamism to the content, with the integrated graphic charter.
The ability to duplicate videos saves a tremendous amount of time in production, for an HR team that needs to create many videos.
- Training