Michelin testifies
Through the use of video, Michelin has successfully transformed its communication with its global teams, making it more personable and efficient
Use cases
internal communications (interviews with members of management, training for sales teams), marketing (product presentations and launches for Sales teams).
Michelin, as an international group, aimed to standardise its training materials and reduce travel costs
With teams spanning across the globe (China, Japan, India, Northern Europe, etc.), providing consistent training materials for all Sales teams worldwide was often challenging.
Video emerged as a straightforward medium, saving both energy and costs. Training teams no longer needed to frequently travel.
A significant advantage of video is its adaptability to trainees' schedules: they can watch it when convenient and resume viewing later.
Hence, the interest in such content for training purposes - opting for dynamic video content that's more accessible than a simple PowerPoint presentation.
However, fees charged by communication agencies are often high (between €1,000 and €5,000 per video, or more for specific content). Therefore, Michelin wanted to move towards a more efficient solution by bringing video creation in-house with a video editor made for beginners.
The Michelin team was introduced to the SaaS Pitchy software. After an hour's training, the employees were able to create their first videos.
Watch the testimony of Stéphanie Falies, Marketing Assistant at Michelin:
In-house video creation: a real return on investment
The Michelin Marketing team first created video interviews with the Management team to review the past year and outline forthcoming challenges. This more personable content was very much appreciated, as some Sales teams hadn't previously seen their managers face-to-face!
Stéphanie Falies and her team also had to create product presentations. Previously, the experts had to visit each sales team to present the products that would soon be on sale. Stéphanie then filmed the key moments of these face-to-face training sessions and combined them into videos to train the sales staff more quickly and without having to travel.
The Michelin teams praised the clarity of the Pitchy tool and the support provided by dedicated video experts
The online video editor is user-friendly: templates are well organised, and the user has access to a wide range of suggestions for each one. It's a quick-to-learn video tool, requiring no specific skills, and that lets you create modern content with a professional finish.
The fact that it's turnkey, with music and motion design, gives it an immediate modern feel.
And every Pitchy customer receives personalised support from a dedicated video expert. They assist with ongoing video projects, suggesting new content creation ideas aligned with the customer's objectives and current trends.
"The support team is exceptional: you have a question, you send an email to customer support, and you get an answer within half a day. Frankly, it's efficient and I'm delighted. I save time, I feel at ease, and I create high-quality videos. I've even been approached by other departments."
- Internal communications
- Marketing