Vinci Immobilier testifies

To make its projects more impactful, Vinci Immobilier chose to add more videos thanks to Pitchy

Watch the video testimonial from Gabriel Contartese, Design and Economy Manager:

Real estate: a sector where video is by far the most impactful content

In the real estate sector, it’s very common to present future construction projects, and creating a physical model can be time-consuming. Moreover, a model will be more challenging to share and involve numerous travels. 

For Vinci Immobilier, the idea was to create short videos regularly, with animation and motion design, without video editing skills.

Hence, an internal tool was needed to avoid going through an agency for each video—a software that would allow to internalise and industrialise video production.

The teams turned to Pitchy, which was already a pioneer in terms of corporate video creation.

Real estate video serving marketing and communication

Vinci Immobilier teams used video to promote the launch of certain operations in different media plans.

Video also played a role in events, with content looped on stands to showcase various past operations and achievements.

Finally, Vinci Immobilier teams also used video to respond to tenders, whether with municipalities, investors, or to present construction sites in detail.

Pitchy: easy and cost-effective video creation

The tool immediately appealed to the teams due to its ease and the ability to quickly create videos in batches and at a lower cost (rather than paying a high fee to an agency for a single video).