BPCE testifies
Video has enabled the BPCE group to diversify and modernise its sales materials
Use cases :
external communications (interviews, year-end videos, reports), marketing (teasers, event invitations)
The Sales team needed to move away from the PowerPoint era
Within the group, 30 salespeople operate in the field and regularly need to create materials (both for training and product presentations, event animations, and aiding in the implementation of operations). Previously, these salespeople primarily used traditional supports, like PowerPoint presentations. There were a few images or infographics, but nothing as impactful as a video.
The teams needed to draw inspiration from current trends by varying the content and creating more modern, dynamic supports. That's where video became essential.
Testimony of Gaëlle Lemaire, Communications Manager at BPCE:
We need to keep innovating to encourage our employees to promote our products.
Therefore, a video editor was needed to create many videos, simply and quickly.
Video has been used for many different use cases
For on-site interviews, statistical reviews of operations (as figures are much better memorised in video form), event invitations, teasers, or even year-end greetings videos (in the form of interviews). Whether for external communications or marketing, the teams were able to create content that had never been produced before, more modern content highlighting the brand's identity and humanising its communications.
We have salespeople who aren't necessarily keen on digital tools, and who don't master video editing at all.
Pitchy: an excellent support that boosts the teams’ creativity thanks to the video editor’s features
Excellent support: the Communications team was first trained in person by someone from Pitchy's Client Relations team and immediately enjoyed using the tool. Gaëlle Lemaire then suggested Pitchy to the salespeople, who immediately embraced it, as it perfectly met their expectations to achieve the set objectives.
So the learning curve was fairly rapid, after just a few training sessions. The video maker is very user-friendly, and the video experts are always available to assist.
As soon as we encounter a problem or are stuck for any reason, we get a quick response with clear explanations.
A wide variety of customisable media: BPCE's materials are approved at the legal and compliance level: the ability to brand content and add loyalty-free media (images, videos, music) was seen as a significant advantage internally.
- External communications
- Marketing