3 Examples of Successful Onboarding Video

Have you found the one-in-a-million employees that you want to recruit in your company? Congratulations! However, you must now proceed to make your new hires feel welcome in your organization through the onboarding process. And it is an extremely critical step to improve anyone’s experience in your organization.

Indeed, the employee onboarding process will assist your new hires in your corporate culture and your performance expectations. Moreover, it will also push them to be important and happy contributing members of your organization.

As a solid employee onboarding process is crucial to the success of new employees, companies have increasingly embraced employee onboarding videos. Indeed, 69% of people believe that more videos must be used to improve the onboarding process. The goals behind this new trend are to polish conventional onboarding procedures, while welcoming new employees in a lively manner.

However, if you are new to the concept of onboarding videos, this might not be easy to change your current onboarding process. Consequently, this article will show you some examples of successful onboarding videos you can rely on.

What is an onboarding video?

An onboarding video is a video used during the first days of new recruits in the company. It provides the new hires with information about several topics, such as:

• the company’s history,
• its culture and values,
• the type of business operated by the company,
• other information related to the teams and the positions of the new employees.

What are the types of onboarding videos?

You have several types of onboarding videos. To make a great onboarding process, you can combine multiple videos to achieve your goals towards your new hires.

Welcome videos

Welcome videos contain a welcome message from the organization to new recruits. They generally come from the CEO, the new employee’s supervisor, senior team members; or a combination of the three. Welcome videos help alleviate the first-day anxiety of nervous new recruits and make them feel at home in their new company.

Knowledge transfer videos

These videos are designed to bridge the knowledge between old employees and new hires. They often include:

• recent and ongoing projects,
• responsibilities associated with the new employee’s role,
• the operations supporting the team the new hires are integrating,
• employees’ names, roles, and command structure,
• and insider details such as prospects and connections.

Company policy videos

These videos educate new employees about the fundamental policies and guidelines that are the foundation of the company. They generally contain the following standard HR material:

• policies on ethics and expected behavior,
• cybersecurity guidelines,
• policies against discrimination/inclusion policies,
• workplace harassment policies.

Training videos

Though your new hires are likely to have skills needed to perform their tasks, it doesn’t hurt to acquire new ones when they integrate a new organization. That’s why training videos will enable them to be better at their work. However, the day-to-day skills will take time to develop and cannot be absorbed at once.

Video training allows you to do two main things:

• divide material to new recruits over time, so that they can learn at their pace,
• and host a training library where they can come back whenever they need.

What are the benefits of onboarding videos?

Onboarding videos offer several benefits to new employees, but also to the company, new customers, and new users.

More engagement

A corporate handbook can include all the rules of the company that you need. However, this will be less engaging than the smiling face of the CEO welcoming you in the family! Indeed, many studies have consistently shown that onboarding videos are more engaging than written support.

For instance, 95% of users are likely to retain information they see on video. On the contrary, only 10% of users retain information they read in a text. For this reason, companies must focus on creating engaging videos that stimulate interactivity with their viewers.

Opportunity of progressive learning for new users

Onboarding videos enable new employees and new customers to learn about the new processes, applications, and products at their own pace. Indeed, they can watch the video later if they haven’t understood something about a specific topic. Therefore, onboarding videos are the ideal tool to create content that can be adapted to the learning goals of their viewers: interns, employees, or remote workers.

Cost-effective and time-saving

Employee onboarding videos are more economical than other forms of training such as in-house training or a folder full of documents. According to some studies, using videos in the employee onboarding process reduces the amount of time needed to train new employees by 90%.

Moreover, onboarding videos can help companies save time in other ways. For instance, they enable new customers learning about new products to be more autonomous. Thus, customers won’t require much intervention from the customer service department. Thus, you can save time to focus on more strategic tasks.

Increased employee retention

Research has shown that an excellent employee onboarding process results in increased work satisfaction, better job performance, and stronger loyalty to their employers.

3 key elements of successful onboarding videos

Tip #1: Introduce your corporate values

Don’t hesitate to use employee onboarding videos to outline your company’s culture, history, and to introduce the upper management to your new hires.

Tip #2: Don’t lose your viewers’ attention

Since practical information can be boring, you must add some fun to your videos. Through them, your onboarding process will become clearer, precise, and lighter. For instance, you can:

• add graphic elements,
• include some humor,
• or integrate genuine employees’ testimonials.

Tip #3: Less is more

Onboarding videos are not the ideal medium to bombard your new recruits with tons of information at once. Consequently, you must keep your communication clear and concise, and make short videos. Indeed, videos lasting more than 2 minutes face a significant drop in engagement.

3 Examples of Great Onboarding Videos

Example #1: Google Interns’ First Week

Sector : Technology
Size : 135,000 employees

This video follows five summer interns from different backgrounds and lets them express their experiences, from their first days through the tasks they must carry out. The video is successful because it presents the interns in a friendly and warm tone. However, it lasts more than 5 minutes!

Example #2: Metropolitan Airport Commission/MAC New Employee Welcome Video

Sector : Airports/Travel
Size : 640 employees

This video shows the diversity of MAC’s workforce to the new hires. In this video, the workers recall their first day and explain why they enjoy working at MAC. You have ordinary employees, senior managers and even the CEO greeting new employees in a friendly way.

Example #3: Canva Culture

Sector: Marketing
Size: 2,000 employees

This culture video shows how fun it is to work for Canva. It begins with an employee skating around the office, followed by the founder describing the company’s goal with an inspiring tale. This short video is ideal to create a welcoming workplace while showcasing Canva product benefits.

Key Takeaways and Best Practices

To create great onboarding videos, you must:

• Keep it short,
• Use humor,
• Explain to new recruits what difference they can make,
• Introduce the company’s values,
• Keep the message concise and simple.

Ready to create your first onboarding video? Contact us

Do you want to create stunning onboarding videos that will retain your employees in your company? Then, Pitchy is the platform you need! We offer you all the features and tools you need to achieve your goals. For many companies, making video content has never been so easy! If you’re interested, feel free to ask for a demo.