6 Examples of Inspiring Company Culture Videos That Motivate and Engage

Company culture is one of the single most important aspects of any organisation, especially for HR teams that want to create videos. A positive culture will help employees feel valued, respected, and personally committed, while a negative culture often eats away at morale, undermines trust, and lowers productivity. One of the most powerful ways to communicate a company's values and ethos is through a company culture video. These videos can engage employees, attract top talent, and foster a sense of community and purpose. Let’s dive in.

What is a company culture video?

The term "company culture video" is broad and encompasses a variety of formats and approaches. Essentially, these videos are meant to capture what it’s like to work at your company.

Some of these videos emphasise the employees, while others might showcase the fun and relaxed office environment, highlighting various perks. There are also videos that focus on the company’s core values and maintain a more serious tone.

Regardless of the approach, effective company culture videos address a few key questions:

• What is the work environment like?
• What core values drive and unify the team?
• What is the structure of the organisation?
• How does your company compare to others?
• What is the overall vibe of your workplace?

There are many ways to convey this information, and we will look at some excellent examples from well-known organisations next.

What we can learn from 6 of the best company culture videos

1. Apple - The company Culture Video that Sets the Tone 

Apple's company culture video features a montage of 68 employees and opens with one word that encapsulates the culture they strive to create: "open."

Instead of conducting interviews, the video presents a sequence of portrait-style close-ups, accompanied by a continuous voiceover. The final product is a company culture video that, true to Apple's style, comes across as artistic, cinematic, and high-quality.

2. Netflix  - The catchy type of company culture video

Netflix’s company culture video makes a powerful impression from the start by introducing a catchy and memorable theme: “freedom and responsibility.” Through interviews, the video explores what this theme means to various employees. By featuring interviews with both management and staff seated together, Netflix subtly highlights an organisational structure that values candour and transparency. The use of interviews with employees from various departments adds a personal touch, giving viewers a sense of the diverse perspectives within the organisation. The video also addresses the challenging aspects of Netflix’s culture, acknowledging that it may not be the right fit for everyone, but it is the ideal environment for those who thrive in a high-performance, high-reward setting.

3. Zappos - Delivering Happiness

Zappos, an online shoe and clothing retailer, is renowned for its exceptional customer service and vibrant company culture. Their culture video, “Delivering Happiness,” encapsulates this spirit perfectly. The video features employees talking about their experiences, the importance of customer service, and the fun, engaging work environment. It highlights quirky office traditions, team-building activities, and a commitment to employee well-being, making it clear why Zappos is a top choice for job seekers and customers alike.

4. Google -  “The Internship” How to Make Culture Video Really Stand Out

Google’s video “The Internship,” though technically a movie, doubles as an extended culture video. It provides a cinematic peek into the life at Google’s Mountain View headquarters. The film showcases Google’s innovative workspace, the emphasis on creativity, collaboration, and the company’s commitment to nurturing talent. Real-life scenes of the Googleplex, complete with colourful bicycles, nap pods, and open workspaces, emphasise the tech giant’s unique and inspiring environment.

5. Southwest Airlines - Take Your Company Culture Video to the Next Level

Southwest Airlines utilises this company culture video to emphasise diversity and inclusion. The company effectively showcases employees from diverse age groups and backgrounds, enhancing accessibility with captions in the video. This demonstrates that inclusion is a concrete and meaningful value to Southwest Airlines.

6. Atlassian - Showing People What Goes On Behind The Scenes Through Company Culture Videos

Many company culture videos traditionally highlight the in-office environment, but evolving workplace dynamics and the impact of COVID-19 have reshaped the concept of culture. Atlassian, a software development firm, has adapted by redefining company culture as something that can thrive in remote settings.

Acknowledging the realities of remote work—such as background noise, interruptions from pets or family members, and occasional connectivity issues—Atlassian promotes a culture that is empathetic, human, and distinctly contemporary.

What makes a video about company culture important?

Company culture videos can serve many purposes for any size business, as demonstrated by the examples shown above. Employer branding videos are useful for:

• Hire enthusiastic and qualified employees, particularly if your business is in a cutthroat sector.
• Show prospective workers your physical workspace and the rules surrounding remote work.
• As part of your corporate training program, emphasise your company's goals and core principles.
• Creating a sense of belonging among workers is essential for their job satisfaction.
• Humanise your brand to establish a stronger sense of connection with both customers and staff.
• Gain some positive press (and perhaps even become viral on YouTube)

Because company culture videos can do so much, it’s tempting to use them for everything. But the smartest strategy? Keep your company culture video short and instead pair it with other videos dedicated to specific needs, like recruitment videos or employee welcome videos for HR.

Tips for Writing Your Company Culture Video Script

One framework would not be able to capture the story of your corporate culture in all circumstances because there are so many distinct ways to do so. Nonetheless, some pointers are relevant regardless of the subject matter, narrative, or format of your film.

The top three are listed here.

1. Be Truthful and Precise

A company culture video should give an honest glimpse into your company. It should always be positive, of course, but it should never be overly upbeat or fashionable. Don't expect your business to be a super-chill, skateboard-friendly startup that wears hoodies if you’re a corporate business. Above all, be yourself.

2. Let Your Employees Speak Up

Try not to rely solely on a narrator for your company culture video, even though they can help direct the plot and establish the tone. Video interviews of your employees can elevate your company culture. Bring in some of your actual staff instead, and let them speak for themselves! In general, this method will feel far more genuine, hospitable, inclusive, and intimate.

3. Steer Clear of Jargon

Are you a group of nimble, top-notch professionals who analyse complex issues and provide evidence-based solutions? Maybe stay away from the specific terms you love to use at work. They might confuse other people that are not in the company. Continuously using business jargon will not help your organisation stand out from the competition or draw in talent. Replace any instance of one of these detested buzzwords in your script with a statement from a real person, outside of the workplace. 

We’ve written another article if you need more tips on how to create branding videos.

Create Your Own Company Culture Video

These six examples showcase how effective company culture videos can be in conveying a company’s values, mission, and work environment. They offer an authentic glimpse into what it’s like to be a part of these organisations, helping to attract like-minded individuals and strengthen the brand’s identity. Whether through heartfelt employee testimonials, cinematic storytelling, or visually engaging presentations, these videos are powerful tools for illustrating the unique aspects of company culture that set them apart. This is why using a tool like Pitchy can be helpful in creating company culture videos. 

Pitchy is a standout tool for crafting company culture videos thanks to its user-friendly interface and hundreds of video templates. By empowering businesses to showcase their unique cultures effectively, Pitchy proves invaluable for enhancing internal engagement and external brand perception alike.

Book a demo !