7 Attractive Employer Branding Videos

Why Employer Branding Is Important For Your Company

Before diving into the specifics of employer branding videos, it’s crucial to understand the concept of employer branding itself. Employer branding refers to the process of promoting a company as a desirable place to work. It encompasses the company’s mission, vision, values, culture, and the overall employee experience.

Employer branding is important because it helps your business to stand out from its competitors and attract top talent. Thus, a powerful employer brand conveys a positive message about your company as an employer and strengthens your overall reputation in your industry.

Moreover, employer branding can help retain your employees. When employees work in a positive and supportive environment, they are more likely to stay in your organization in the long run. This enables your business to save time and money on recruitment and training costs

What are the types of employer branding videos?

There are several types of employer branding videos you can create to support your recruitment goals. Here are the most popular types.

• Culture Videos: These showcase your company's culture and values, generally featuring interviews with employees and highlighting unique aspects of the work environment.
• Job Preview Videos: These provide an inside look at the day-to-day responsibilities of a specific job. They help potential candidates understand the position better and determine if it’s a good fit for them.
• Employee Testimonial Videos: These feature current employees who share their experiences working for your company. They help potential hires understand what it’s like to work at your company and provide insights into the company culture.

Why Employer Branding Videos Matter

Employer branding videos have grown in popularity for several key reasons.

• Visual Storytelling: Humans are inherently visual beings. Studies show that people retain 95% of a message when they watch it in video form, compared to only 10% when reading text. Videos allow companies to showcase their environment, culture, and people in a dynamic, engaging way that static content can’t match.
• Authenticity: One of the challenges companies face is building authenticity into their message. Videos enable them to add a human and emotional element. Real employees can speak about their experiences, and viewers can see the company culture in action. This builds trust, as potential candidates feel like they’re getting an unfiltered look into the workplace.
• Increased Reach: Videos are highly shareable, making them ideal for social media platforms. A well-produced employer branding video can go viral, reaching a broader audience than other forms of content. Additionally, search engines like Google and social media algorithms tend to prioritize video content, making it more likely to reach the right candidates.
• Emotional Connection: A well-crafted employer branding video can create an emotional bond with potential candidates. Through visuals, music, and storytelling, companies can appeal to candidates’ aspirations and values, making them more likely to want to join the team. It’s about showing candidates why they would feel fulfilled working for your business.
• Differentiation: In a crowded job market, it’s easy for companies to blend in and be forgettable. Employer branding videos offer an opportunity to stand out by highlighting what makes a company unique, whether it’s the mission, innovation, or inclusive culture. Videos help differentiate your company from its competitors.

How To Create an Employer Branding Video: A Step-by-Step Guide

Do you plan to create your own employer branding video? If you are a beginner, it is not always easy for you. However, with the right tools and process, you will be able to create an engaging video that will resonate with potential candidates. Here are the steps you must follow to produce a video that will strengthen your employer brand.

Define Your Objective

Before you start filming, you must be clear about the message you want to convey in your video. Are you focusing on promoting a specific department or job opening? Or do you want to give an overview of the company’s culture and values? Clarifying your objective will guide the content and tone of the video.

Identify Your Target Audience

Different types of candidates may be attracted to different aspects of your employer brand. For instance, software engineers might be interested in your company’s tech stack and innovation, while sales professionals might be drawn to career development opportunities. Tailor your speech and visuals to appeal to the specific audience you want to attract.

Create a Script or Outline

While it’s important for the video to feel authentic and spontaneous, it’s still crucial to have a general outline or script. This ensures that the key messages are communicated and that the video stays focused. A well-crafted script should guide your employees through key talking points. However, it must also allow them room to express their personal experiences naturally.

Choose the Right Setting

The setting plays a significant role in communicating your company’s culture. Consider filming in areas of the office that reflect the vibe you want to portray. For instance, it can be a collaborative space, a break room where employees socialize, or even employees working remotely.

Produce Your Video

Depending on your budget, you might choose to hire a professional video production team or take a more DIY approach. If you opt for the latter solution, you must be aware that you have several video creation tools that will help you. You will have high-quality videos and great results, even if you are new to video production. In any case, ensure that you have good lighting, sound quality, and a clear, engaging narrative.

Edit for Impact

Editing is crucial for maintaining the attention of your audience. Keep the video short and engaging—ideally between two to five minutes. Add music, subtitles, and captions for accessibility. Consider including statistics or quick facts that reinforce your messaging, like your company’s growth or employee retention rates.

Share Your Video

Once the video is complete, it’s time to share it with the world. Post it on your company’s career page, your social media platforms (LinkedIn, Facebook, YouTube, Instagram), and job boards. Encourage employees to share the video to reach an even broader audience.

Moreover, you can include the video into recruitment emails or feature it in your onboarding process. This will get potential new hires excited about joining your company. Finally, you can also use paid advertising on professional social media if you want to reach a wider audience with your video.

Measure The Impact of Your Video

After launching your employer branding video, it’s essential to track its success and adjust your strategy if needed. Here are a few key metrics to monitor:

• Views and Engagement: Track how many people are watching the video, how long they’re watching, and if they’re sharing it.
• Application Rates: Measure whether there’s an uptick in applications following the video’s release.
• Quality of Applicants: Are the candidates who apply after watching the video a good fit for your company?
• Employee Feedback: Ask current employees for their thoughts on the video. Does it accurately reflect the company culture? Would they be proud to share it?

7 Examples of Powerful Employer Branding Videos

Here are seven examples of employer branding videos that stand out. You can inspire from them to build your own videos and find what works best for your marketing strategy.

Deutsche Bank - A Day In the Life of Corporate Bank

In this video, Deutsche Bank focuses on their graduate scheme. They provide an inside look on their various roles and responsibilities; and they describe how these areas fit into their global organization. This video does an excellent job in showcasing the company and what your potential hires can expect while working there.

Working at Dropbox

This recruitment video is incredibly fun and creative as they used puppets to replace their actual staff. They show exactly what it's like to work for them; and focus their narraitive around Dropbox's people and culture. This video is a perfect example showing that the funnier a video is, the more it will stick into people's minds.

Life at Dell Technologies

This video shares the stories of Dell's team members. They explain how flexibility, inclusivity, and excitement for innovation unites them, even if they are scattered all around the world. This video is a great example that resonates with employees, candidates and consumers alike.

Another Generic Recruitment Video by Fiverr

This recruitment video literally takes the idea of a "generic recruitment video" is a cover way. They highlight that you can work anymore if you are good at what you do, while making fun of all stereotypical videos people are used to watching. Moreover, Fiverr use humour to show that their company is a fun, innovative, and unique place to work.

Working at BAE Systems, Inc

This uplifting and inspiring video showcases the people in the company; as well as the specific memories they have on how they became entire parts of the business. Also, the video encourages the employees to share their point of view on work-life balance, as well as their human side when they connect with their colleagues.

Labcorp's Pride Month 2021

Labcorp decided to show their staff in action by highlighting their unique perspectives on their ERG Programs. In this video, they focus in particular on their LGBTQ+ people and the celebration of Pride Month.

Life at Interactions

This traditional employer branding video focuses on the culture and values of the company. They also highlight how they built their brand over the years; and the role of each employee in their organization. The spotlight is put on their employees to showcase how much they are valued and revered.

Conclusion: Why You Need Employer Branding Videos in Your Recruitment Strategy

Employer branding videos are powerful tools for attracting, engaging, and retaining top talent. They allow you to tell a story that resonates on a personal and emotional level. Investing in a high-quality employer branding video is a long-term investment in building a vibrant workforce that will help drive your company’s future success.