Unlock Professional Online Video Creation with Top-Notch Editing Tools

The creation of engaging business videos has never been so actual for companies: to be visible on social networks, to make sure your message is heard and understood, and to stand out from the competition, using video is crucial in your marketing and sales strategy. In this article, we give you a few tips: first, the criteria to consider when choosing an online video creator. And we’ll take you through the 6 steps of online video creation.

Read our blog articles to learn more about video creation.

To create a video online, choose a video editor with powerful editing tools

Do you want to make a video creation for social networks, or your events? Do you want to create video tutorials online? Whatever your case, you need to choose the right online video editor. Of course, there are free to use tools or paying options when you select your online video tool. Whether you're a beginner creating your first video ou an advanced expert, your tool must offer at least the following features.

What does an online video editor must do?

Crop, resize and flip the video you want to create

First of all, when you choose a software program to create an online video, you import rushes, images, as well as video clips filmed with your smartphone or a camera during the shoot. On these rushes, there are bound to be moments you’d like to delete (laughs, mistakes, stammering, unnecessary passages…). The video creation tool should therefore offer you the option of selecting and cutting video rushes, to keep only what you want.

Another important feature of the video maker is resizing. Depending on the distribution channel (Facebook, Twitter, Tik Tok, Instagram, LinkedIn…), the format of your video content will not be the same. For example, prefer vertical formats for Tik Tok videos and Instagram videos, especially for stories and reels. The video creation device should therefore enable you to adapt the format, take your imported video clips and offer to export them in vertical format, for example.

Another basic function of an online video maker is flipping. For example, it should also be possible to rotate your video in any direction you like.

Video timeline editing

Would you like a sequence from your rushes to appear earlier than planned in the video? Or later? No problem: a good online video editing tool should allow you to cut your rushes as you wish, and move them to another place on the timeline, so that they come in at the time you need. Remember that the timeline is an essential element of your video: it allows you to divide your video creation into sequences, to see which message will be broadcast at which time.

Adjust video speed

Adjusting the video you need to create online helps you adjust the speed of the video and give it rhythm, either by slowing down certain passages or speeding them up.

A large choice of templates to create your video easily

Very important: online video creation software should be designed for beginners, people who have never created a video in their lives. Therefore, to save production time and make the tool easier to learn, this online video creator should offer pre-designed video templates, which you can then adapt to your graphic charter. These video templates should be easy to use and correspond to the most frequent uses for your business: teasers for events, interviews, product presentations, corporate videos, videos for CSR, recruitment, training…

A collaborative website, accessible to everyone

A video maker may be accessible to several users (often within the same team). And if the video project involves the whole team, your collaborators need to be able to see the project too, edit it, and send you notifications when their changes have been made. The idea is to encourage team use, and save you time in carrying out your project. Create any type of video with anyone, from anywhere!

A stock library, for visual and audio effects in your online video creation

If you’re just starting out in video creation, you probably don’t have much media at your disposal. And maybe the video you need to create does not need any rushes to shoot with your smartphone. In that case, you will have to use a common feature in online video makers: a royalty-free media library. They will help you smooth your video creation process by providing free images, visual and audio effects that are ready-to-use.

Enhance your video creation with filters

What are filters? These features are the parameters that allow you to adjust the brightness and contrast of your videos. This update can create a particular atmosphere (some companies, for example, when talking about themselves in the past tense, create a retro black-and-white effect). For other sequences, we sometimes prefer to accentuate the light a little if the shooting location was too dark.

What is the best format for online video creation?

The universal format for online videos is MP4. It’s a kind of PDF of the video, and you can import it into the Pitchy video creation tool.

How to create and edit your video online? How can I create a video like a pro?

Step 1: Start a new video creation

For this step, you must already have in mind the type of video you're working to create, for example :

Create a tutorial to train your teams?

Go to the webiste for creating online videos, and simply press the button “See all templates” 😉

Step 2: Explore customizable templates

Next, you’ll come to a wide selection of video templates that are ready-made video models that can inspire you in the creative process of your video content.

Once you’ve selected a template, then clicked on the “Copy and edit” button, you’ll see that each template is made up of sequences: an intro, an outro, and between the two, filmed sequences, but also motion design sequences, to give rhythm and allow you to divide the video, according to the different parts, the different messages.

Of course, you don’t have to keep all these sequences, but only the ones which work for the purpose of your video content. Not only can you delete them, but you can also change the order of the sequences. This is the edit part, which we’re going to talk about later. 😉

Step 3: Add your content in your online video creation

When you arrive at the template you’ve chosen, the first sequence is displayed, followed by a button called “Insert your background image or video (1080 x 1080)”. This is where you can replace the existing video file with your own, simply by clicking on the Replace icon. You’ll also notice that you can record your screen, or film yourself directly with your webcam.

Step 4: Edit like a pro

Once you’ve imported your rushes, you can then access the timeline. And if you're trying to cut video rushes (or part of them), for example, you can go to “trim from”: yes, the online video editing tool is also a video trimmer! You can therefore eliminate moments of silence that are too long, or moments when the person makes a mistake or stammers. This is an important step in your work, because any video creation must give you the most professional image possible.

Step 5: Customize your video creation

Once you have your final video clips on the interface, add your logo, and photos, transitions, text, graphics, gifs… boost your creativity, to make perfect videos for YouTube, tiktok videos, or other videos for other social media platforms. Simply click on the "Branding button" to adapt the video to your corporate identity, colors and text font. You can also import a watermark picture.

Step 6: Review and publish

You’ve modified your rushes, you’ve adapted your online video creation to your brand image, you’ve added text, subtitles (important, as many videos are viewed without sound), music, your logo…now all you have to do is upload your video project, and share it with the rest of the world. 😉

Want to create your own online video? Request a Pitchy demo now!