The Guide to make perfect personalised videos

Indeed, they offer a powerful solution that allows you to create engaging experiences that resonate with individual viewers. Moreover, they foster deeper connections and drive meaningful results. In this comprehensive guide will walk you through the process of making perfect personalised videos, from concept to distribution. We will cover every detail to ensure your customized video resonates with your intended audience.

What is a Personalised Video?

A personalised video is a kind of video content which is tailored to individual viewers. Personalization involves the use of unique data such as the customer's name, preferences, past interactions, text overlays, personalised audio messages. You may also include dynamic scenes in the video that change based on the viewer's personal information.

There are several use cases for personalised videos:

• marketing campaigns
• sales outreach
• customer support and onboarding
• customer retention and loyalty programs
• event invitations and follow-ups
• product recommendations
• internal communications

What are the benefits of Personalised Videos?

These videos offer numerous advantages, as they go beyond simply inserting a name into a pre-existing template. Indeed, they leverage data and insights to tailor the video content to the specific interests, needs, and preferences of each viewer. Thus, this level of personalisation makes viewers feel seen and understood, increasing engagement, brand loyalty, and conversion rates. Here are the reasons why these videos work.

Increased Engagement

These videos capture and retain the audience's attention more than generic content. By tailoring the message of the video according to the viewer's profile, these videos create a more engaging and memorable experience for their viewers.

Improved Brand Recall

Personalized experiences create a stronger emotional connection, making your brand more memorable.

Higher Conversion Rates

Many case studies show that personalised videos lead to higher conversion rates. When you deliver messages that resonate to a personal level, your viewers are more likely to take desired actions (e.g. buy a product, sign up for a service...). To be effective, these videos must address specific needs and pain points. This helps boost your sales tremendously.

Stronger Customer Relationships

Personalized videos demonstrate that you value your customers as individuals, fostering trust and loyalty..

Data-Driven Insights

The data gathered from personalized video campaigns can provide valuable insights into customer behavior and preferences, allowing you to refine your marketing strategies.

Higher Email Open Rates

When you include personalised videos in your email campaigns, this can significantly boost open and click-through rates. The novelty and personalised nature of the message encourage the people who receive your emails to engage with the email and watch the video.

Enhanced ROI

The investment in personalised video marketing is often linked to a higher return on investment. Indeed, the targeted approach will ensure that your resources are spent effectively, maximizing the impact and effectiveness of your marketing efforts.

How To Create the Best Personalised Videos in four steps

Producing this kind of video can be easy and doesn't have to be a complicated process. Your first and main decision is to choose the video platform you will work with. Afterwards, you can follow the next steps below and follow the process.

Plan your video campaign

This is the ideation phase, where you answer several questions to define and understand the main goal and purpose of your video. You may gather the following elements:

• The objectives of your video: What do you hope to achieve with your personalized video campaign? Are you aiming to increase brand awareness, drive sales, improve customer retention, or onboard new users?
• Identify your target audience: Who are you trying to reach with your personalized videos? Understanding your target audience is essential for creating content that resonates with them. Consider demographics, interests, purchase history, and other relevant data points.
• Choose the right video format since many of them can be personalised: explainer videos, welcome videos, thank you videos, birthday, Christmas, and New Year's videos, promotional videos...
• Gather and segment your data: Personalization relies on data. You may collect relevant data points from your CRM, marketing automation platform, or other sources. Also, don't forget to segment your audience based on shared characteristics to create highly targeted videos. Ensure you comply with data privacy regulations.
• Choose the right video technology: several platforms specialize in personalized video creation. Look for different tools and choose a platform that meets your needs and budget. You may consider factors like ease of use, integration capabilities, and personalization features.
• Write your script and develop a storyboard: Even with personalized elements, a compelling narrative is essential. Craft a script that addresses the specific needs and interests of your target audience segment. Moreover, you may draw a storyboard to visualize the video and ensure a smooth flow.

How to produce your personalised videos

Once you have a plan in place, it's time to record your videos. Here are some key elements you may consider.

• Personalisation techniques: you can use several techniques such as dynamic text insertion, personalised call-to-actions, or data-driven storytelling
• High-quality production: though personalisation is important, that doesn't mean that you should neglect the production quality. While your record them, you must ensure that your videos are well-lit, have clear audio, and are visually appealing
• Keep your videos concise and engaging: never forget that your viewers have a short attention span, that only lasts 8 seconds. There, focus on your key message to keep your videos concise. Also, you can add visuals, music, and storytelling to keep your viewers engaged.
• Maintain a consistent voice brand: though you include personalised elements in your videos, you must maintain a cohesive voice and tone to keep your brand's identity to make it recognizable and unique to your viewers.
• Test and Iterate: before launching your videos, test your videos with your creative teams to identify any potential issues and see what works best. Moreover, you can monitor the performance of your videos and iterate based on the data you collect.

Share your personalised videos with the world

Did you know that effective distribution was crucial to maximise the impact of your personalized video message? Therefore, you must select carefully your distribution strategies among the following:

• send them via email marketing and newsletters
• your social media platforms
• include them on your company's website
• integrate them into your CRM
• add them to personalized landing pages

Measure your results

After sharing your message, you want to track your results because it is important to understand its effectiveness and look for potential improvement. Here are some key metrics to monitor: view rate, completion rate, click-through rate, conversion rate, and engagement metrics (likes, comments, and shares on social media).

Can You Use AI For Your Personalised Videos?

Unsurprisingly, the next level of automation involves the use of artificial intelligence (AI). Ai will allow you to create video content faster. If you sync it with a video personalization platform, you can use AI to create your videos at a scale.

One of the biggest benefits of AI is that it will help you save time and resources. Indeed, you will not hire a full production team with extensive video editing or animation expertise. Also, you will not spend months on video creation and/or video editing. With AI, anyone can create a video and edit the finished results.

Once you have your video, you can add personalization and build millions of variations of your video, one for each customer.

Ready to create your first personalised video? Contact Pitchy

Do you want to build personalised videos to engage your customers and boost the sales of your products and services? Then, Pitchy is the right platform that will fulfill your marketing and sales needs. On our platform, you will find several video templates and features that will help your company fulfill your marketing goals. If you are interested in making videos in few hours, feel free to ask for a demo.