Why and How to Use Video Templates

What is a video template?

A video template is a customizable, premade video designed to help you create a video in minutes. It can be adapted to various styles of videos: wedding videos, retro videos, music videos, fashion videos, birthday videos, ad videos, social media videos, animated videos, background videos... making them suitable for all video projects and events your organization may want to promote.

A good template takes the stress out of creative decisions, such as:

• the type of music you will use;
• the sound effects, transitions, animations, slideshows, backgrounds, overlays, and voiceovers you may add;
• and other elements that will make your video worth watching.

Thus, your creative process will be smooth and easy, as you don’t have to come up with ideas yourself. Once you have chosen the template that matches your purpose, you can edit and customize the video with your logo or corporate graphic charter.

Why and How You Should Use Video Templates

Using video templates offers several advantages, especially if you are new in making online videos on your own and don't know here to start.

Time Efficiency

One of the primary reasons to use a video template is the immense amount of time it saves. Creating a video from scratch involves conceptualizing, storyboarding, designing graphics, and video editing. All these steps can be overwhelming for those who are new to video creation.

Customizable templates come pre-designed with placeholders for titles, text, images, overlays, ad video templates, collage video templates, and video clips. Therefore, they allow you to focus more on your content instead of the video structure.

Professional Quality Without Expertise

Many businesses and marketers want to produce video content may not have the design expertise or budget to hire a specialist. Thus, they will be happy to learn that video templates give everyone access to high-quality and professional designs at a low pricing.

Whether you’re making promo videos, video ads, explainer videos, or a social media videos, templates come with all the stylistic elements that will refine your video: transitions, animations, backgrounds, and cinematic effects.

Cost Effectiveness

Hiring professional teams can be expensive, especially for small businesses or startups. Browsing templates offers a much more affordable option. Many platforms, like Canva, offer free video templates that can be customized with your logo for your marketing projects. Thus, you will not need to subscribe to expensive services such as Premiere Pro, Adobe Premiere Pro, or Adobe After Effects. These tools can be very useful, but their pricing is not low!

Consistency Across Multiple Projects

Some businesses, marketers, or brands need to create online videos regularly. For example, you may have YouTube or TikTok channels. Or you may perform social media campaigns to introduce your new products. Or you may produce videos for your e-learning courses. Whatever your situation, video templates provide a reliable way to maintain brand consistency. All you will need to do is to download templates and reuse them consistently.

However, you must be aware that templates don't necessarily work for all projects. For example, they might work for blogs, explainer videos, or wedding videos. But for real estate or fitness, they may not be as helpful. Though they can be useful for your intro and outro, a template will not be the best choice for these styles of videos. Therefore, you will have to make efforts if you want your video to stand out.

Adaptability To Multiple Social Media Platforms

Another benefit of using video templates is their flexibility. Most templates are designed to be easily adaptable to different platforms and formats you can share, such as YouTube Shorts, Instagram Stories, LinkedIn, and Facebook.

Ready To Use Video Templates For Your Business Projects?

If you want to use video templates for your marketing projects, then Pitchy is the online video platform that you need. Indeed, we will offer you a collection of ready-to-use templates that will match your desires. If you are interested in our offer, feel free to ask for a demo.