10 Benefits of Video Presentations

What is a video presentation ?

A video presentation is a presentation (e.g. PowerPoint slides) that you can share and view as a video format, like an MP4 or a MOV file.

Moreover, you can share your video presentation on social media platforms, such as YouTube or Vimeo. When you add audio to your video presentation, it becomes even more valuable and high-quality. Why ? Because you can present your product or service without being there in person. Thus, when you record a narrated voiceover, your video can have a long-lasting impact on your targeted audience.

Video, présentations can be used in different case such as :

• presentation of your product or service
• creation of a storytelling strategy to make a corporate and institutional presentation in public
• presentation of an application or a web-based interface
• introduction of new staff in dedicated video portraits
• communication about an ongoing project or a future event you actively prepare
• video creation around educational content through YouTube videos

What are the advantages of video presentations?

These video formats have become essential tools for communication in both professional and educational settings. Here are the many advantages that

Video presentations are more engaging

Video presentations use visuals, animations, and audio to captivate your viewers. Thus, they are far more engaging than text or static PowerPoint slides alone. These multimedia elements hold your viewers’ attention longer and help them retain key information. This is particularly useful in settings like training or education, where long attention spans are crucial.

This is supported by research since it shows that presentations including video get 32% more engagement. Also, presentations with videos embedded have a 37% longer average reading time. Thus, video presentations keep people around longer to understand the information you want to convey.

Video presentations simplify complex ideas

When presenting your ideas on stage, words alone can be difficult to use if you want to simplify your message. Video presentations can effortlessly connect elements and show results in a more efficient manner than mere photos and words.

Moreover, you can control the content and tone, ensuring that every viewer receives the same message. This consistency is essential for training, onboarding, or educational content, where it's important that everyone understands the material the same way.

Video presentations mobilise more senses and increases information retention for your viewers

Video presentations engage several senses like sight and hearing. Through sound, text, and visuals, video presentations make sure that everyone understands your message. Thus, it creates a memorable experience for your audience.

Video presentations give you clear information in a short timeframe

Did you know that human brains process visuals and videos faster than written text? Therefore, video presentations are your best ally when you deliver a message without losing its meaning.

Video presentations give a better emotional connection with your audience

Presentation videos allow for a more personal connection with the audience. Through facial expressions, tone of voice, and visual storytelling, presenters can build emotional connections that are harder to achieve with text or audio-only content. This connection is valuable in fields like sales, marketing, and education, where building trust and rapport is essential.

Video presentations can help you reach a wider audience

Video presentations can be shared online. Thus, it will be easier for you to reach people across different time zones and geographic locations. Whether you post them on websites, social media, or internal company platforms, video presentations can be accessed anytime, allowing flexibility for your viewers.

Video presentations are scalable

Once it is created, these videos can be shared multiple times without additional effort, making it a scalable communication tool. This can save considerable time for businesses, teachers, or anyone who needs to convey information to large groups.

Video presentations are accessible and convenient

They are convenient for people with different learning styles and accessibility needs. For instance, they can include captions to click on for those with hearing impairments and visual aids for visual learners. Moreover, audiences can pause, rewind, or rewatch the video presentation at their convenience.

Video presentations are excellent for data-driven insights

Most video platforms provide analytics, allowing presenters to see which parts of the presentation viewers engaged with the most, how long they watched, and if they rewatched any sections. This data helps refine future video presentations and identify topics that are most relevant to viewers.

Video presentations are customizable and flexible

Video presentations offer endless customization options. You can incorporate animations in your animated video presentations. Or you can add graphics, sound effects, or interactive elements. All these elements will provide a range of ways to present your video content creatively and tailored to the specific needs of your viewers. Moreover, this flexibility can help simplify complex information or make technical topics more approachable.

Create engaging video presentations in 8 steps

Do you want to create a video presentation but don't know where to start ? Then, you have come at the good place ! Creating video presentations is not a difficult as it seems. All you need is to follow a clear process for your production and have the right tools with you. Here are the steps to follow if you want to create a video presentation that will have long-lasting impact with your viewers.

Define the goals for your video presentation

Before putting your video presentation together, you must know its purpose. When you have a clear vision of the reason and the WHY of your video, the creation process will be easier and reflect your goals.

Consequently, you must ask yourself the right questions first. Your answers will guide you in the right direction while giving you fresh ideas you will use to create your video presentation.

These questions are the following :

• What is the purpose of your video ?
• Who is your target audience ? Who is supposed to watch it ?
• Where will your audience watch your video ?
• What is your main storytelling strategy ? What is the key information you want to convey to your viewers ?
• Is your video presentation an internal or external communication tool ?
• What kind of action do you want your audience to take after watching your video ?
• Will you add a VoiceOver and/or music in your video ?
• What is your production budget ?
• Will you hire a professional voice talent or an anchor you can film ?

Defining your purpose and audience will guide the tone, content, and style of your presentation. For example, a video presentation aimed at your in-house colleagues will be more technical than a video designed to present a product to your potential customers.

Organise your video content

Now that you know the purpose of your video, it’s time to organise your ideas to create your video. First, you can start by writing a script to create your narration.

A well-thought-out script or outline is the backbone of a successful video presentation. Planning your content ahead of time keeps your presentation organized, focused, and ensures you don’t miss any key points. Here’s how to do it :

• Start with a compelling introduction to capture your audience's attention and establish why the topic is relevant
• Break down your main points into clear and digestible sections that have key content supported by relevant information
• End with a conclusion that summarizes the presentation and reinforces the main takeaways

While you are writing your script, keep your sentences conversational and concise, as reading from a script can feel unnatural. An outline, on the other hand, allows more flexibility if you’re comfortable speaking freely on each topic.

At this stage, you can also gather all the graphics, pictures, your branding elements, video and audio bites you’ll need. We advise you to create a written documents and take notes on what your video will look like, especially the audio.

When organizing the elements you will record in your video, you can also select the right tools to design your presentation video. Indeed, what you will use for recording, editing, and sharing your video presentation can make a big difference in quality and ease of production. Here are some options depending on your needs and budget :

• which recording software will you use ?
• which video editing software will you choose ?
• which presentation software will you select ?
• will you record PowerPoint presentations ?

Choose the devices that match your level of expertise, budget, and the requirements of your designed presentation. Take time to familiarize yourself with each software’s features before diving into recording your video.

Choose your video presentation templates

Have you finished organising your content ? Are you satisfied with your storyboard ? Then, you will start putting your video together. And you will start by selecting an easy-to-use video presentation template that will suit your goals. You may choose the following video presentation templates :

• presentations with numerous slides and layouts
• animated video templates
• slideshows without video, audio, or animations

Add your content in your slides

Once you have chosen the appropriate video presentation template for your message, you can add your intended message to your presentation slides. Keep text at a minimum capacity and use more visuals instead (images, video clips...).

Add animations and transitions to your video

Do you want to turn your static PowerPoint slides into a dynamic video ? Then, adding animations and moving elements will help you to reach your goals. You may add animated elements such as animated icons, shapes, illustrations, animated characters, special effects, GIFs, or data widgets. And before you go ahead, you need to review all the transitions between the slides.

Add audio to your video content

While you record audio for your video, you must need to work on blending animations, transitions, and audio to make a perfect video presentation. To add audio in your video presentation, you can add it in your background, to each slide or choose a narration. The choice is yours !

Review and edit your video

Now that your video is almost ready, it’s time to review it and ensure that it’s perfectly in line with your initial vision. Don’t hesitate to proofread your text to fix typos and grammatical issues. Highlight the keywords and quotes to remember, and don’t forget to add a timeline on your video.

Share your video with the world

After the video editing phase, you can download your video and share it with your target public. You can distribute it on YouTube, Dailymotion, Vimeo, your social media platforms, or any other platforms of your choice.

Ready to start creating your first video presentation? Contact Pitchy

Are you ready to create engaging video presentations that stands out? Then, Pitchy is the platform you need to fulfill your goals. We offer you different easy-to-use templates and other features to help you to create video presentations with long-lasting impact on your viewers. If you’re interested, feel free to ask for a demo.