Accor testifies
Accor created nearly 500 videos with Pitchy to make its tutorials more dynamic and adjustable to its international audience
Use cases
Tutorials for training, interviews, presentations
Mission: Placing their clients at the heart of their actions, creating emotions for their guests, and nurturing a passion for service and accomplishment beyond limits.
Discover the testimonial of Romain Rosset, Astore International Marketing/Communication & CRM Manager (up to 28:20):
Video allowed the creation of diverse content for different professions
They aimed to convey information in a fun way and add the "wow" effect through video. Indeed, people are more engaged with this medium. As Romain Rosset puts it, they needed to "refresh PowerPoint" and allow the audience to better remember the message with the combination of sound and image.
Video emerged as a medium with much more impact, but it can be expensive when relying on an agency. Moreover, agencies offer little flexibility. The advantage of having control over video creation is the ability to quickly produce and modify videos urgently if needed (responding to express or last-minute requests) and adapt them for international audiences. Accor needed to create 8 different versions (8 languages), which would have been challenging with an external provider.
“Everything happens in the cloud and on the web, we don’t need to install anything on our computers; we don't need to involve IT."
Video allowed the creation of diverse content for different professions
For instance, a video to announce the new logo without any filmed content: it solely featured Pitchy's motion design, conveying the message in an animated manner with rhythmic music.
Accor also extensively used Pitchy for creating tutorial videos, enabling clients and hotels to assimilate information more quickly (e.g., a Q&A on how to use the website, how to use a new feature on the app).
They also produced retrospectives of events to enhance the group's external communication.
Other projects are still to come, such as inspiring videos presenting the Sales team in different languages. Then, CSR initiatives originating from the Procurement department impacting hotels and clients (e.g., reduction of plastics, carbon footprint, as they challenge suppliers on these aspects).
Pitchy: the user-friendly video editing tool for professional results
What the teams liked initially was the simplicity of the tool. Most users were clearly not graphic designers or videographers, but people who needed to explain how to use a website or a feature. They realised that Pitchy was easy to use, and everyone could quickly do it. Subsequently, the teams were able to deploy videos internationally quickly.
In addition to its user-friendliness, there's the simplicity of installing and managing the Pitchy tool internally.
Another strong point mentioned is the image library, thanks to librairies like Getty Images, Unsplash: beautiful images that make the video lively and expressive.
And finally, the support: Romain remembers the numerous exchanges he had with the Pitchy CSM team, both for technical matters and to strengthen his storytelling.
"In general, when I show a video made with Pitchy, people ask me, "Which agency did this!"
Three main benefits of the Pitchy tool: simplicity, time savings and customer support
The video templates and media libraries (music, images, icons, etc.) make video creation easy, and including your filmed rushes in a premade template adds dynamism to the content, with the integrated graphic charter.
The ability to duplicate videos saves a tremendous amount of time in production, for an HR team that needs to create many videos.
- Training