Mazars testifies

Internal video creation has propelled Mazars’ employer branding and streamlined its communication

Mission: Supporting international corporations, ETIs, SMEs, startups, and public entities in their transformation and at all stages of their development.

Watch video testimonials from Jaimie Mayet (Digital Marketing and Innovation Manager) and Célia Lenormand (Employer Branding and Internal Communication Manager):

The rise of snack content has encouraged Mazars teams to use video content

Within the Communication team, members were aware of the need to turn to video, both to engage with the audience on social media and to widely share content internally (on screens in elevators, on totems in the entrance). They turned to the Marketing team, which already used Pitchy to promote Mazars' participation in events, present offers or services, or respond to bids.

Pitchy had the advantage of being an easy-to-use tool for a team that had never created videos before and wanted to industrialise its production by regularly producing video content (with minimal effort). Thus, Mazars teams were able to create content on the same platform that addressed marketing, training, employer branding, and internal communications challenges.

Video enabled various departments to create new types of content

The Marketing team created videos to present practical information during Mazars' participation in an event, highlight key points of a study, introduce a new service/offer, or promote an internal tool (using a video showing application screenshots, allowing trainees to visualise). 

The Communication team created many videos for social media, strengthening the employer branding, such as job offers in video or teasers inviting students to participate in their school activities. 

Video was also used for internal communications, to call for applications, inviting Mazarians to participate in events, and later for video throwbacks of these events.

Pitchy, an easy-to-use video editing tool that, allowed Mazars to maintain coherence in its communications

What the Mazars teams appreciated most about Pitchy was its ease of use: the choice of pre-designed templates based on use cases and advanced features, such as automatic subtitle generation.

Another notable point is that Pitchy allowed the creation of customisable video templates, usable by all teams at the national level, thereby bringing a certain fluidity to communication.

Three main benefits of the Pitchy tool: simplicity, time savings and customer support

The video templates and media libraries (music, images, icons, etc.) make video creation easy, and including your filmed rushes in a premade template adds dynamism to the content, with the integrated graphic charter.

The ability to duplicate videos saves a tremendous amount of time in production, for an HR team that needs to create many videos.