Avanade testifies
Avanade has revived its communication and expanded its community thanks to Pitchy
providing services and technological solutions based on the Microsoft platform (Microsoft Azure, Microsoft 365, and Dynamics 365). Technology consulting, application development, infrastructure management, digital transformation, customer relationship management (CRM).
Used cases with Pitchy :
Vidéos événementielles sur les réseaux sociaux, vidéos marque employeur.
Avanade needed video to give a boost to its internal and external communications
For Avanade, it was necessary to:
- Communicate on social media by creating teasers or event reviews (including interviews)
- Communicate internally for the launch of an intranet portal or a kick-off
The Marketing and Communication team had to diversify its formats, and the video format became the primary choice.
Discover the testimonial of Cécile Michel, Marketing and Communication Manager at Avanade:
"Video allows us to be more attractive, dynamic, and authentic. So, we started doing some interviews and reviews of certain events we held."
An agency is expensive: you should expect between 2,000 and 5,000 euros per video. Additionally, it takes more time to create a video with an agency: between 2 and 3 weeks (shooting, back and forth).
“As we had a crucial need for responsiveness through our intensified communication project on social media, we wanted to take control of video production. And Pitchy turned out to be the ideal tool."
Sharper communication and a larger audience gained thanks to Pitchy
The initial goal was successfully achieved: the first quarter was packed with events and news, pushing Avanade teams to be extremely agile in creating video content.
“Thanks to Pitchy, we were able to produce about fifteen videos, which would have been impossible with an agency, both in terms of budget and deadlines. We now have content that is much more diverse, dynamic, and authentic. It has allowed us to achieve our goal of gaining followers. We know that there are many possible use cases with Pitchy. I know it could be of interest to other departments, such as training or pre-sales."
- Internal communications
- HR/Employer Branding