Crédit Mutuel (Loire Atlantique, Centre Ouest) testifies

Thanks to video, Crédit Mutuel has been able to communicate in a more modern and more human way, both internally and externally

Video creation became a necessity: there was a need to engage, with entertaining content, on the LinkedIn page and intranet

The Crédit Mutuel Loire Atlantique Centre Ouest branch had launched its LinkedIn page two years prior: this page required regular updates with dynamic and innovative content. The Marketing and Communications teams wanted to create videos related to event, such as teasers and retrospectives.

The branch wanted to upload employee testimonials to the intranet to showcase projects more engagingly.

For this purpose, an easy-to-use tool was needed, one that could be quickly adopted by beginners in video creation: Pitchy.

The teams underwent in-person training (at their premises) and were then guided through the creation of their first videos.

Pitchy's inspiring webinars enabled teams to create videos in diverse contexts

Pitchy’s teams hold webinars once a month to stimulate customers' creativity by giving them video ideas. Crédit Mutuel's employees were thus inspired by these webinars to:

-       Create video infographics highlighting their key figures

-       Present employees through a ‘Chinese portrait’ (If you were an animal? A plant? A country?...)

-       Showcase new or renovated premises

-       Enhance employer branding

-       Send out New Year wishes

 In the future, Crédit Mutuel Loire Atlantique wants to use Pitchy to present new branches (premises, employees), create employee testimonials, or have interns talk about their experiences for recruitment campaigns.

Pitchy: a simple video editor with excellent support

The variety of graphic styles was highly appreciated offering a wide range of video templates for teasers, interviews, or infographics, thus catering to different objectives.

 We regularly introduce new features to best meet the client's needs. Now, users can generate automatic subtitles, add keywords in video sequences, and much more! And our Customer Support team is always there when needed.

With Pitchy, there's no limit to what you can create!