5 Ideas Of Video Interview For Your Company

There is not one type of video interview for companies, but several. If you want to be original, you'll have to stand out from your competitors in this area. And interview videos can help you reach that goal.

Would you like to create a successful corporate video interview on screen that is out of the ordinary? An original format with a lot of benefits? It’s true that if you want to create engagement, visibility and interaction techniques on your various channels, you might as well create video content that is out of the ordinary, both for your networks and for your blog.

We are in the age of the all-video: it is the most consulted content because it is the most quickly assimilated. But in the midst of this sea of videos, you’ll have to stand out, because you’re not the only one who wants to post interviews with your employees or managers. Do not hesitate to check out our other blog articles regarding interview videos.

Here are some key tips, information and advice before you do anything. With our short guide to original corporate interviews, we look to help you include them in your communication strategy for your business. And you don’t need to be a studio to produce great stuff, much better than a Skype meeting, with higher quality ;). Today with an easy-to-use online video editor, you can have a professional result, and anyone in your company can use this kind of video maker, designed for beginners. Read our previous article about how to choose the right video maker for your teams for more information.

What are the advantages of conducting a company video interview?

• Firstly, the interview is a great way to give a zoom, a human, authentic face to your business. If it’s the co-founders, it breaks down the walls between them and their target audience of prospects or customers. If your employees are the interviewees in your video, they are perfectly legitimate to talk about you, your values and your projects. Thus, future candidates will appreciate their feedback and will be able to form their own opinion. At the same time, they will be able to put faces to the people they are likely to work with.
• Video interviews are quick to do regarding filming logistics: you don’t need much equipment, except perhaps a proper camera to film the interview and a lapel microphone to make sure you get the sound. If the interviewee is comfortable with technology, they can even film themselves in selfie mode with their smartphone. With all of these relatively easy requirements, you don't need to have much experience in video production to shoot such corporate videos.
• Unlike a traditional corporate film, questions and answers, often from touch and go, interview videos create much more dynamism, and allow for shorter content and introduction.
• By integrating the corporate video interview into your digital strategy, you can create leads, attract future prospects, but also promote your employer brand to your future potential viewers.

Ideas for interview questions for new recruits

If you are welcoming someone (or recruiting), you need to get away from triviality and present the new recruit with key information they will need, especially internally, to facilitate integration. You will have to be original, look for inspiration, to stand out from the crowd of future candidates. Ideally, you should alternate between professional and personal questions, to keep things light. For example, your interviewee can start by answering questions such as the following:

• What are your reasons for applying?
• What is your job in three words?
• What is your background?
• Where did you study?
• Where did you work?
• What department do you work in?
• How would you like to develop?
• What are the main factors that made you consider working for our business?
• If you had to describe the company in a few words?
• What makes you get up in the morning?
• What is your motto or philosophy?
• What are your main professional challenges?
• What do you expect from this new professional adventure?
• If you had to choose a mentor, who would you choose?
• When was the last time you laughed a lot?
• Your favourite movie quote?
• What is your pet peeve?
• Among your set of skills, what is your incredible talent?
• If you had to take three things to a deserted island, what would you take?
• Out of 10, how would you rate the reception in society?
• Your favourite film?
• What is your greatest quality?
• What has been your best moment since you arrived?
• What did you think of your first day in the company?
• How do you see yourself in the next five years?
• What message do you want to tell future recruits?
• What's the biggest accomplishment you want to share with our audience?
• What do you feel about our business culture?

With these different points, you will make sure that the answers in the video will encompass a good and complete message that represents your company in the appropriate manner to your viewers.

Some key ideas for interviewing your managers in a video made with video creator

Interviewing the members of your company also involves the managers and co-founders: in this way, the latter agree to play the game, by revealing themselves a little. This transparency on the part of the managers can create a climate of trust, and above all reassure your viewers, whether they are potential candidates or even your customers. Indeed, external people often think that the managers and.or founders have a rather austere image. Therefore, interview videos can be important to create an engaging image of your management by allowing them to share the story of the company.

As an interviewer, it if the company has several founders, you might as well interview them at the same time, to create interaction.

First, you can start to ask some basic but engaging questions such as the following:

• How did you meet?
• How did you find the name of the company?
• How did you come up with the business concept? The tool?
• If you had to describe the concept/tool/application/brand in three words?
• What was your greatest challenge while coming up with the product and/or the idea?
• What do you think of having doubts as an entrepreneur?
• What obstacles did you face?
• Any failure that taught you a lot?
• What qualities do you look for in your future recruits?
• What career opportunities are available to candidates?
• Is there any advice you want to tell the future candidates who may watch this video?
• What has management taught you?
• What are your plans for this company in the next five years?

To add a little dynamism during the conversation, you can alternate in the same interview or in another video if it is easier for you, with more binary and especially lighter questions, for example:

• Being in the field or being in the office?
• Work or politics?
• Pride or pride?
• Formal or informal?
• Vertical or horizontal organisation?
• Idealistic or optimistic?

#1 Dilema video interview

#2 Job battle video interview

The idea of this type of corporate interview is to imagine a sort of virtual confrontation between two people who have the same job, but in two different companies.

The aim is to get their different responses on a number of interview questions: What is your training? What qualities are essential for this job? Your greatest challenges? Your job in a few figures? The question you are most often asked?

#3 Informal interview of managers

Depending on the image you wish to project of your company and its management to future recruits and customers, it is important to humanise the leaders (or entrepreneurial co-founders: in short, the decision-makers). Indeed, making them appear more human to their teams will also allow you to decentralise the image of the leader, the boss, and the action of leading externally.

The main objective of this type of interview is to immerse oneself in their lives without being too inquisitive. For example, the interviewer may ask the following questions to the interviewees:

• what kind of music do you listen to in the morning?
• what are your favourite activities?
• What are your qualities and shortcomings?
• What do the paintings that hang in your office mean to you? Which one are you are particularly attached to?

#4 Informal employee video interview

After your managers, why not have the same interview subject with your internal teams? In this way, candidates who wish to apply to your company will have the opportunity to discover the future people with whom they will be working with. By watching your video, you will allow them to look to their future colleagues in a more human, less professional way, and to evaluate possible chemistry. Here again, for the set of questions, feel free to be creative. Unlike the dilemma interview, these are no dilemmas, but more open-ended questions.

Referring back to childhood always has an astonishing effect. Indeed, as children, you may find that your employees wanted to do something else and shared their stories about their dreams. In this type of interview, the audience is also curious about:

• The identity of the company?
• The history of the recruitment?
• What is the job? Which department? Accounting? Legal? Treasury?
• The main mission?
• The background of the interviewee? His/her career path?
• How does he/she evaluate his/her performance?
• A typical day?
• Your typical week?
• The 3 necessary qualities?
• A passion in life? A favourite actor? A favourite actress ?
• A favourite sport?
• A club that the person supports?
• A new process he/she wants to try in their position?

#5 The Express Employee Interview

The Express Interview can combine elements of the dilemma interview with those of the Offbeat Collaborator Interview. This means that you can present dilemmas and questions that require slightly more extensive answers, all in a shorter video time than the offbeat interview.

How about making it yourself, as an expert? Do you want to create video by interviewing your employees or managers with a simple web solution? You can use a device, an easy platform on your laptop, or even on your mobile phone, to make a freat interview for organisations. When you shoot your interview with your smartphone or your webcam, while recording, be careful about sound and audio effects (distractions from the surrouding) and lighting in your office, to avoid future technical difficulties.

Ask for a demo of the online video editing software Pitchy and discover our platform, templates and service online. Make a great interview with a simple video tool!