Tips to Create your Video Online

Video has been increasingly growing as the most consumed media by the Internet users. Indeed, in 2022, video will constitute 82% of the Internet traffic. This explains that video is more and more used by marketers and companies of all sizes in their digital marketing strategy. Through video, they figured out they would be able to reach more customers, business partners, vendors, and other users.
For a long time, video creation was delegated to specialized agencies, but that meant that a whole budget had to be allocated for that task. However, we have good news for you! With the increasing number of online video makers on the market, creating attractive marketing videos, tutorials, promo videos and even tiktok videos will not be a problem for you anymore. This article will share tips to help you to easily create your videos online, and make your company benefit from your creativity!

Tip #1: Before you create a video online: create a video storyboard to start your project

Creating a video storyboard is the preliminary step that precedes the process of every video creation. Indeed, it is very important for several reasons.

The storyboard enables you to centralize the content for your marketing videos you create online

Indeed, the storyboard enables you to gather all the content and data you need to create eye-catching marketing videos: staging, slideshows, plan, characters, voiceovers, animations, logo, intros/outros, dialogues, subtitles, photos, gifs…Any digital marketer needs a storyboard!

The storyboard enables the creative teams to work in a single direction

Thanks to the storyboard, the teams can share the creative workload in a fluid manner. The storyboard also facilitates the work and exchanges of the teams about the content of the video, especially if they have modifications to bring in.

The storyboard determines the goals of the video to create online (promos? interviews?…)

Most importantly, the storyboard helps you to determine the objectives of your videos. Do you want to make perfect videos for YouTube? What kind of audience are you targeting with your content? What form of video do you want to perform to promote your business (video clips, video ads…)? The storyboard will help you to answer this question and to get more clarity on your projects.

Tip #2: When you create video online, choose ready-to-use, ready-made videos and customizable templates

Many online video makers facilitate your creative process with the availability of ready-to-use and customizable templates. Once you choose a video template, you can customize it with your brand components.

As a user, choose and filter your templates when you create video online

You can also filter these customizable templates according to:

• the video type: presentation, promotion, interview, retrospective, tutorial, infographics…
• to the targeted departments: Marketing, Communication, HR, Sales, Client Services…
• and to the format you want to adopt: square, horizontal, vertical, or transposable.

Profit from a graphic library

Some video makers like Pitchy offer a stock library where you can start with a bland storyboard rather than using ready-to-made templates. In particular, Pitchy proposes a full spectrum of graphics that you can use according to the message you want to convey. If you need more information on our graphic library, don’t hesitate to contact us.

Tip #3: When you create video online, add your graphic elements and your sound effects on the online video maker

Select the design and soundtrack of your video on the video editor

Once you have crafted your story, you can set up the design of your video. Then, customize the content and data that you already prepared at the storyboard stage. You can also add royalty-free music in your video, according to your wishes. Online video makers such as Pitchy offer you a library of different kinds of music; but you can also download yours.

Adjust the sound of the video you create online as you wish through the timeline

Audiomarketing is very important for the attractiveness of your videos. That’s why our video software offer you the possibility to add a voice-off. Also, thanks to the text-to-speech feature, you can tape a vocal synthesis. You type your text, and then customize the language, the genre and the voice that you wish for your video.

Tip #4: Add and export your images and files on the platform (from Getty Images, Shutterstock…)

Nowadays, many video makers offer libraries of royalty-free images where you can have access to a large choice of visuals. For example, Pitchy has a partnership with Getty Images to deliver you the best choices of images to help you make eye-catching videos.
However, you can also add your own images if you wish. All you will have to do is to download them on the platform.

Tip #5: After you did create your video online, edit your contents

Editing your videos will enable you to control their content and to enhance their quality. Indeed, you can edit the sequences, the audio quality, add a timeline, and the transitions of your videos. You can also add filters to improve the luminosity of your videos.
However, you don’t need to purchase a sophisticated video editor. A complete and simple interface such as Pitchy can help you to perform this task.

Tip #6: Publish and share your videos, so they can become awesome youtube videos

Once your videos are created and properly edited, they are ready to be published and shared. You can share them with your audience on social media platforms (e.g. a YouTube video).

Also, you can also share them on a dedicated team wall to share your videos with your colleague and receive their feedback. Such a wall is very important to inspire your colleagues and to help them in their future video projects.

Contact Pitchy to create your online videos today, with awesome features!
Do you want to create your online videos at ease? In that case, Pitchy is the perfect tool for you. We provide a video making platform which offers you end-to-end services and features to help you in your video creation process, compared to other video editors and other videos. It can be used by more than one user, and allows customization, for a perfect result on screen. We do not have a pricing page on our website. If you are interested in our services, feel free to ask for a demo.