4 steps to make an Event Retrospective Video

Corporate events are an excellent opportunity to reinforce the team cohesion of the staff. However, many companies want to show retrospectives of these events, as a memory of highlights of the day.

In this context, videos are the perfect tool to release corporate values to an audience. Thus, they can increase the attractiveness of a company to their potential viewers and can be shared on some platforms, such as YouTube.
How can corporations create perfect video online for their retrospective events? This article will answer this question and will help you to create youtube videos, perfect videos for youtube (and your website), as great projects to tell your story and promote your business.

Before you create a video online: what is a video retrospective?

A video retrospective is a video that shows the highlights of an event and enables the viewers to remember the best moments they spent during that day. It is also used to underline the expertise and the savoir-faire of the staff of a company. The corporate events which are targeted in retrospective videos are:

• seminars and conferences
• executive retreats
• board and shareholders’ meetings
• team-building events
• trade shows

During many years, a video retrospective was used to show corporate values of a company, especially in video ads of big corporations. However, with the democratization of video, retrospectives are easier to create nowadays, thanks to video makers such as Pitchy.

Why it is important to create video retrospectives

Video retrospectives are very important for companies, since they can be used as marketing and storytelling tools.

They give a positive brand image

By highlighting the savoir-faire of its staff, video retrospectives generate a positive perception of the brand for the company’s consumers, as well as for the general public. They also give a dynamic and modern image to companies which use it.

They are impactful marketing and teasing tools

Video retrospectives are natural teasers and living testimonials of the new adventures of the companies and its growing community. Thanks to its storytelling abilities, video retrospectives also create nostalgic feelings in the audience and let them yearn for the next corporate event.

As we saw earlier, retrospectives can be powerful marketing videos to highlight a company’s brand and personnel. That’s why companies must have access to the best tools to create such videos online.

Essential elements to include in your corporate retrospective videos

As you can see in the video example above, this is a simplified retrospective, a type of video, very short, ideal for your communication on social networks for example.

But even if you are concise, you cannot miss some elements.

Highlights and success stories in your videos

In this section, you should answer the following question: What was your greatest success, or successes, in the past year?

Did you manage to conquer new markets? Did you sign any important partnerships? Did you redesign your website to improve the customer experience? Have you developed your product or service to stand out from the competition and become more efficient?

Remembering your success stories does not mean getting stuck in nostalgia, or sleeping on your successes without looking to the future. This chapter on success stories should make people aware of how far you have come: that despite the health crisis the world is going through, you have continued to develop and showcase your skills. Through video, you also maintain the link with your community, should further periods of confinement (or restrictions) come.

Memorable events in your videos and lightworks

Firstly, and given the context, the return to the face-to-face office for your teams can be considered a milestone: this was the case for us from spring 2021.

Have you had the opportunity to meet some of your clients? Or canvass prospects around a stand at a trade fair?

Internally: Have you had elections for your employees’ representatives? Have you organised team-building seminars to strengthen the cohesion between your employees?

Talking about your events also means telling your story: it means highlighting the moments during which you meet your community, but also what you do to strengthen team cohesion.

Key figures in your video

Have you hired many people this year? If so, it’s a sign that your company is growing and developing, so it’s worth remembering.

How many new customers have you approached? In how many countries? In new countries? Emphasise these key information with lightworks.

4 steps to create an attractive retrospective video online

To create an eye-catching retrospective video, there are simple steps to follow. These steps will allow companies to create videos online very fast, at an affordable price.

Step #1: Choose the corporate event to highlight

The event you choose to highlight is important as it will help you to determine your content and your templates. Don’t skip this step!

Step #2: Gather your data

At this stage, you will have to gather the useful data you want to present in your video such as images, visuals, pictures, key figures, and your logo.

Step #3: Create your video

The stage of video creation gives you the opportunity to show how creative you can be. According to your content and your targeted audience, your video will be either humorous or more serious.

You can use many features, such as intros, animations, gifs and special effects. Also, you should enhance the quality of your videos with good audio quality. The goal is to create a really eye-catching video that will entice your audience.

To create your video, you will need a video maker with a simple interface if you are not an expert in video creation. You don’t have to invest in complex assets to create the perfect retrospective video.

Step #4: Show your retrospective video to your audience

Once you have created your video, you can finally share the results of your work with your audience. Satisfaction guaranteed!

Do you want to create your online videos at ease? Promos or tiktok videos for example? In that case, Pitchy is the perfect tool for you. We provide a video making platform which offers you end-to-end services and features to help you in your video creation process, compared to other video editors and other videos. It can be used by more than one user, and allows customization easy tutorials, photos, customizable templates, files and stock library, for a perfect result on screen. We do not have a pricing page on our website. If you are interested in our services, feel free to Don’t hesitate to contact us for a demo!

With our online video maker, you will have access to graphics, audio features, text features, filters, transitions, and ready-made videos.