How to Choose a Video Editing Software for Beginners?

For a long time, video creation was the preserve of video professionals. Companies therefore always had to call on external service providers to produce a single video, which was often expensive and time-consuming. Today, everything moves faster, and audiences are even more demanding of video: it’s the content they consume the most on social media, the content they remember the most.

Now, thanks to a video editing tool designed for beginners, editing videos has never been so easy!
But companies need to choose the right tool, with the right video editing features. But how to choose your online video editing software?

Once you have chosen the right tool, you can move on to video editing, after reading our article on the 6 stages of online video creation.

Take a look at our other blog posts on corporate video creation.

Video editing software: what is it?

It is a tool used internally by the company’s teams to quickly create a video, even if the employees are beginners in the field. The software lets you upload the rushes you have filmed with your smartphone, and cut out the scenes you want to delete, while adding effects to your video, such as animation.

You can now edit videos for marketing, training, communication, or other jobs in the company:. Watch he examples below:

An emailing video:

A tutorial about cybersecurity:

A presentaton of the client support:

Why should you choose in-house software for video editing rather than an agency?

You save time: the problem with an agency is that it takes a long time to produce a single video. Very often, the agency misunderstands the brief and delivers content that does not really meet your expectations, so there is still time to correct it.
These misunderstandings waste time and make you dependent on a service provider. With in-house online video editing software, you can keep control of your creative work and rely on your own teams, who are familiar with your brand identity and expectations.

You make economies of scale: rather than paying a lot for a single piece of content, you opt for a licence, which allows you to create as many videos as you like. So you are no longer limited in terms of what you can create.

Your teams gain in skills: even if they are not video makers to begin with, the ease of the online video editing tool will enable them to become autonomous quickly, and to create increasingly ambitious videos. Therefore, managers show their confidence in their teams, and who want to develop their skills.

Editing videos implies to choose a video editor with powerful editing tools

A collaboration tool

Within the same team, the different collaborators working on the same video project must have access to it, to add their modifications. This is known as the team wall. As soon as someone has made changes, they share them with their colleagues via the team wall.

A user-friendly interface with basic features

Accessibility: you should be able to edit your video on any device: the point of an online video editor is that it should allow you to edit your project on any device, whether on your computer or your mobile phone, using an app.

You should be able to crop, resize, flip, and edit the sequences: Once you have imported your rushes, the online video editing tool should allow you to access the timeline and cut out any scenes that you want to delete, or move them around. In short, you need to be able to make the changes you want on the timeline.

Video speed control: whether you want to slow down or speed up, having control over the speed of your video means you can set the pace you want. Sometimes slow motion can emphasise an important scene in the video, or a strong message. On the other hand, speeding up certain scenes can give an impression of excitement (for example, people visiting your stand at a conference).

The ability to add text and images: in your corporate video, your key messages need to be highlighted: the video editing tool should therefore allow you to add title banners and text banners. It should also allow you to import your own images (to show your offices, your teams, etc.).

Screencasting: these days, more and more corporate tutorials are produced by people filming directly on their screens. The video creation tool must offer you this option: you must be able to film your screen directly from the platform.

Voiceover (and other audio effects): the online video editing tool should allow you to add a voice-over, which you can choose on the tool (male or female voice). Pitchy also offers you the text-to-speech function, a voice-over automatically generated according to a prompt that you type.

Subtitles: the majority of videos viewed on social media are viewed without sound. To make sure your message is understood, we strongly advise you to add subtitles to your video, and this feature should be available on the video editing tool.

A video editor with pre-designed templates and video formats

If you are new to video, you don’t yet have any skills in this area. On the video creation tool, you should already be offered premade video templates, corresponding to the most common uses (tutorials, interviews, teasers, product/service presentations, customer testimonials, etc.). Each of these pre-designed models should feature a template inspired by current graphic trends.
And these templates need to be customisable: you need to be able to integrate your colours, logo, text font and watermark at the end of the content.

A video editor with a library of royalty-free media

If these are your first videos, you may not have the necessary media at hand. The video creation tool should provide you with a library of royalty-free media. This could be photos, videos or even music to add rhythm to your content.
What about you? Would you like to make your own video clips and ads for Tiktok, X, Facebook or Instagram? On the Pitchy online video editor, you can choose templates, graphic styles, change any color you want on the template, and become video creators yourselves!

If you are interested, you can ask for a demo right now!