The HR video maker to create employer branding videos

To ensure you create an effective recruitment video, first, aim to be clear and concise! People looking to apply want precise information quickly: we recommend favouring a short video project, under a minute.

Secondly, highlight your values and employees in this video. It's about attracting. In short, be yourself! It's essential to make candidates want to apply to a caring and welcoming company that reflects the overall atmosphere of your company.

Thirdly, it's highly recommended to showcase your premises, especially if they're appealing. Candidates can better envision the place where they'll spend most of their time.

Lastly, and importantly, stand out! Offer an original video, different from typical formats, that can set you apart from others. The idea is to propose something resembling your company culture, reflecting the reality of your company's atmosphere.

To present your employer branding strategy clearly and convincingly, we'll explain to you step by step:

1. Present the objectives of your presentation and their importance for your company.
2. Set out the context and the challenges of this new strategy. Explain the challenges your company faces in recruiting and retaining talent. Present concrete data or examples to support your arguments.
3. Present the different objectives of your strategy: clearly define the goals to be achieved with your employer branding strategy. These could include attracting quality candidates, improving your company's reputation as an employer, or reducing employee turnover.
4. Explain your current company culture. Highlight the values, beliefs and behaviours that define your company. Show how these elements translate into the daily lives of your employees.
5. Now present your communication strategy. Describe in detail the communication techniques you'll use to promote your employer branding. This could include social media, your company intranet, recruitment events, partnerships, etc.
6. Show concrete examples of past or upcoming projects or initiatives. Demonstrate how these actions contribute to strengthening the company's employer branding.
7. Present the budget you plan to allocate to your new strategy and the resources required. Make sure to include information on how you'll use them, whether it's staff, technology or marketing.
8. Provide an overview of the action plan, key steps and timeline for implementing your strategy. Show how you'll progress towards your objectives over time.
9. To conclude, briefly summarise the key takeaways of your presentation and emphasise the importance of employer branding for your company.

Employer branding encompasses an entity's image, reputation and how it's perceived as an employer. It's essential for attracting and recruiting new talent. The items that make up an employer branding may vary from one company to another, but they primarily include the following elements:

• Corporate culture: the values, beliefs and practices that govern life within a company
• Reputation: employee feedback, employer rankings, awards, distinctions and brand awareness all contribute to a company's reputation.
• Professional development opportunities: employees are looking to develop their skills and move up the career ladder. Training, development and career advancement programmes influence how the company is perceived as an attractive employer.
• Employee benefits: work/life balance, diversity, inclusion, remote work policy and remuneration also contribute to the employer branding.
• Internal and external communications: how the company communicates its values, vision and opportunities to employees and applicants influences the employer branding.
• Corporate Social Responsibility (CSR) policy: the company's actions regarding social and environmental responsibility can influence the perception of the employer branding.
• Employee testimonials: current employees' opinions and feedback are important elements of the employer branding. They provide an authentic glimpse into life at the company.
• Adaptability and innovation: companies perceived as innovative and capable of adapting to market changes are often seen as attractive employers.

In conclusion, an employer branding is made up of several components that determine how appealing a company is perceived by potential candidates and current employees. A strong employer branding can work in favour of a company seeking to attract the profiles it needs to thrive.